about ethical junction
Background
The Ethical Junction Network came in to existence back in 1999. At that time the website was intended to serve as portal for many different ethical issues from consumers looking for organic compost to ethical businesses looking for finance - a kind of ethical Yell.com
Its constitution as a not-for-profit Community Interest Company, ensures 100% of any profit that is generated by Ethical Junction will be donated annually to causes that promote sustainable living. For the first few years at least, all surpluses will be donated to Action for Sustainable Living which is written into the Community Interest Asset Lock™ as beneficiary of any assets.
Income comes exclusively from our members, who are asked to test themselves annually against our six ethical principles. The revenue is in the form of annual membership fees, ethical ads subscriptions and from sponsorship of various sections of the site. The Co-operative Financial Services (Co-operative Bank, Smile, CIS) have joined forces with Ethical Junction and this will lead to many new opportunities.
The Ethical Junction site is currently undergoing a comprehensive makeover to improve the service to its members and users. As well as the Directory our web site includes Ethical Pulse (our on line news and information forum), and an Ethical Advertising network which is exclusive to ethical companies in the Network.
Ethical Junction is building a solid and dependable Network brand. It has assisted hundreds of ethical businesses gain a higher profile since it began.
Moving from a Membership Organisation to a Member Guided Organisation
Our next phase is to bring members and experts together from all the main areas covered by our network, to collaborate, share experience and work towards not just growing the ethical (and sustainable) economy but ensuring that the values and roots remain strongly informing the process of change.
We want the direction of Ethical Junction to be guided by our members. We have already called on many skills provided by members to develop the network and site so far and only want this active participation to grow.
