Wind industry to agree new CO2 reduction figures with Advertising Standards Authority
BWEA, the
renewable energy body is taking steps to agree national standards for the wind
industry’s carbon offset figures. This follows a ruling last week from the
Advertising Standards Authority (ASA) which overturned figures that had been
previously agreed between the industry and the Authority
BWEA Chief
Executive Maria McCaffery said “The industry has been pro-actively
working with the ASA since the Summer to agree a robust and verifiable set of
figures, as well as an agreed methodology so that the new figures can be
regularly updated in future.”
The ASA found that
BWEA member company npower had breached its rules by using a figure of
860 g/kWh for CO2 displacement for its proposed new Batsworthy
Cross wind farm. This figure had previously
been agreed between the ASA and BWEA, and previous ASA adjudications had
accepted the figure. In overturning the
figure the ASA found that the company had acted in good faith
in producing its publicity material.
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