DIY Champions
Friday, February 13th, 2009
Auro UK have been supplying natural paints for over twenty years, their new labels and CO2 neutral accreditation firmly puts them as leaders in true Natural Paint distribution.
Auro UK Natural Paints are pleased to announce the launch of their new look label that incorporates Ethical Consumer Magazine’s new ‘Best Buy” logo.
Auro 321 emulsion paints were first listed as Best Buy in the 2006 paint edition and retains top Ethi-Score in their review of paints. Auro products have also previously won Ethical Consumer readers’ favourite DIY product award.
We are pleased to have recognition from Ethical Consumer Magazine who
lead the way in reviewing products and companies based on their ethical
and ecological ethos. This allows people to make clear decisions on
what products fits within their personal ethics and is often a valuable
eye opener. Ethical Consumer editor Rob Harrison said:
“By identifying those companies such as Auro who consider ethics
throughout their entire operation, the Ethical Consumer Best Buy Label
gives shoppers the confidence that they are making the best possible
ethical and environmental choice. The label is the definitive
endorsement for people who want to put principles at the top of their
shopping list.”
Auro’s new labels also easily points to their CO2 neutral status in the
manufacturing process of their paints. Not only does the factory
incorporate rain-harvested water for washing down machinery, it also
uses wind and solar technology to reduce energy consumption at the
factory in Braunschweig, Germany. Further CO2 emissions gained through energy use, transport, business trips etc. are offset
annually through the Climate Neutral Group who finance renewable energy
and forestry projects. The amount of carbon offset by Auro is equivalent to the growth of over 13000 trees over a year.
Auro Distribution in the UK is done through the Greenshop Group from
their new Ecobuilding which uses the latest light weight timber frame,
solar thermal store and green roofs, designed by the award winning
eco-architects Architype. The business is, of course, run and managed
as sustainably as possible – more info can be viewed at
www.greenshopgroup.co.uk
In this day and age many companies are jumping on to the Green
bandwagon and you can’t move for new Eco products. We believe a line
should be drawn between Eco and Natural products. Many new ‘eco paint’s
for example use a minimal VOC acrylic (petro chemical) binder, and are
called eco because they have less smell to conform to EU regulations,
which we all have to do. This does not, in our opinion, make them an
ecological product especially if you define ecology as incorporating
sustainability. We believe producing sustainable products based on
natural, grown and ethically mined material is key in creating true
ecological products and it is this that makes Auro stand out from the
crowd. Auro paints are in fact 100% biodegradable and can be composted
together household waste.
Our new label and re-branding points some of these differences out and
also positions Auro within the growing designer paint market. We now
offer three times the amount of colours than we did last year and
continue, as we have done for the last twenty years, to promote
sustainable, great quality paints and wood finishes and meet the cry
from demanding and environmentally conscious customers. Auro publish
and list all their ingredients for all their products and have a full
carbon report available on their website – www.auro.co.uk


When we hear about toxins in personal care products, we usually think of makeup and skincare products rather than hair care – after all, aren’t our crowning glories simply “dead” strands of protein? And although we slather on the shampoos, conditioners and styling products, we don’t think of the connection between them entering our bloodstream or remaining on our skin in the same way as other lotions and potions.
In fact, many regular shampoos contain petro-chemicals, which have been
Fed up of New Year’s resolutions that fail before February? For 2009, why not choose a tasty and healthy new way to eat – with a little help from some friends? 
James Purnell, Secretary of State for Work and Pensions, launched the latest
Ultimately, Time’s Up!