Fairtrade Passion
Fruit Passion to build on links with Costa Rica and Brazil
Fairtrade brand Fruit Passion have gone to great lengths to produce their new blend of Orange, Pineapple and Passion Fruit.
Fruit Passion was the first Fairtrade juice in the UK and their ethics remain the same – paying growers a fair price to enable them to plan for the future and build sustainable businesses. Katy Tysom – Fruit Passion Brand Manager explained, “At Fruit Passion we have been working with growers in Cuba since we
launched in 2001, and thanks to working closely with Traidcraft, we
have established some great trade agreements with the co-operatives.
“As you can imagine working within Cuba has specific issues of its own,
in terms of trade, but now the workers here are really seeing massive
improvements in their working and family lives. It’s been wonderful to
be a part of it, and for me, one of the nicest things is hearing their
stories, and seeing their photos of the new additions bought with the
premiums.
“We are also now working with Costa Rica and Brazil, for our newly added
Fairtrade ingredients pineapple and passion fruit. We’re keen to
continue to build our links with the growers and support them via
Fairtrade. Our exciting plans for the year ahead include a new format
– a 330ml bottle for on-the-go drinking, because, now, you can buy
fairtrade coffee almost everywhere on the high street and we hope to be
able to bring fairtrade juice to the same audience.”
Fruit Passion and Fairtrade are helping farmers around the world and we
can enjoy the juices safe in the knowledge it is benefitting more than
our tastebuds.
Available from Sainsbury’s, Waitrose, The Co-operative, Traidcraft, all good independent stores.
For more information go to www.fruit-passion.co.uk or email; fruitpassion@gerberjuice.com
Tags: business, drink, eco-friendly, fairtrade, fashion, weddings