Ethical Pulse - from the Ethical Junction membership

Archive for April, 2009

Children Need To Knock Ed’s Policy Together

Thursday, April 2nd, 2009

Children can learn more through practical fun than textbooks. The
launch of educational games kits to demonstrate renewable energy will
provide children with the start that could simultaneously address two
new government objectives. Ed Balls, Secretary of State for Children,
Schools and Families, is determined to improve educational standards
and also wants parents to take a more practical involvement in the
schooling process.

Ed Miliband, Secretary of State for the Department of Energy and Climate Change, wants UK homes to concentrate on renewable energy to have virtually no carbon emissions by 2050. Ultimately passing the responsibility to our children we need to make sure their education includes practical experience of renewable energy to help meet this laudable objective.

Children need to see renewable energy devices in action and understand how efficient and essential these are for the future. Introducing them to alternative energy sources will fire their interest and commitment to both Ed’s policies.

The educational games website www.keen2learn.co.uk has just introduced a new range dedicated to renewable energy. Already selling a comprehensive range of educational games to schools and parents in support of the National Curriculum, the new energy resource games allow children to see wind, solar and fuel cell power in action.

Alistair Owens, managing director of keen2learn, explained, “These educational games kits give children first hand fun experience in seeing how a wind turbine or solar photovoltaic cell works. The kits are supplied with measuring equipment and worksheets to follow a variety of experiments”.

The renewable energy kits are not toys and need adult supervision making them ideal as a teaching resource in school, at home with parents or as a central theme through local councils or energy associations.  

Click here to visit the renewable energy page > > >

Ends

Keen 2 Learn Profile:

Research reveals that 75% of learning retention comes from practice compared to 30% retained from classroom teaching. Keen2learn is an Intel™ and Design Council award winning website established in 2006. Selling educational games, toys and board games developed by educationalist and ex-teachers to give a practical support to teaching.

The games meet the National Curriculum and bring fun into education. Keen2learn’ s by line is “Learning In Disguise.”

The games are played in class but also meet a growing demand to be played at home to support progress back in class. Covering all areas of the National Curriculum they provide a highly practical opportunity for parents and grandparents to give dynamic support to their children.

The products are sourced from over 50 suppliers and there is a growing demand from overseas.

For further information contact:

Alistair Owens
Managing Director Keen2learn
Tel :       01302 700962
Mob:       07716 515 808
Email:  alistair@keen2learn.co.uk
Web:    www.keen2learn.co.uk
Renewable Energy section:

Travis Perkins To Make Eco Painting Ezee

Thursday, April 2nd, 2009

A revolutionary new eco-friendly paint tray is to be stocked by Travis Perkins, one of the UK’s leading builders’ merchants.

The Ezee paint tray is fully recyclable, unlike conventional plastic or
metal trays, and has been created to make painting a pleasure not a
chore.

Manufactured from recycled waste paper, the tray and can be reused again and again, its special design is pleasing decorating professionals too. Research has confirmed that they can carry out their work faster and more efficiently, as the tray allows them to use less of the roller head to pick up an even covering of paint.

Cleaning the tray is easy too and requires no water. Excess paint can simply be wiped out and the tray left to dry for reuse.

Linda Doughty, trade marketing director, Travis Perkins, commented: “We are delighted to introduce the Ezee Paint Tray to our product range, not only because it’s an innovative alternative to the products traditionally used by decorating professionals, but because of its outstanding environmental credentials.”

Natalie Barnwell, managing director of Eco-Ezee Ltd, commented: “The Ezee Paint Tray is so much more efficient to use than the plastic or metal products currently available, and as it is made from recyclable paper pulp, the manufacturing process and product disposal has a far lesser effect on our natural resources and the environment, especially landfill. We are incredibly proud that this is a truly ‘green’ product and are pleased that Travis Perkins has taken the lead in promoting it to trade professionals.”

ENDS

For press enquiries about EcoEzee please contact: adam@crimsonpoint.co.uk
Website: www.ecoezee.com

More information on Travis Perkins from David Manning
Tel: +44 (0) 1604 683197 Fax: +44 (0) 1604 683164
E-mail: david.manning@travisperkins.co.uk

More press information from:
Ayleen Dunbar or Duncan Gallagher at Publicasity on Tel: 01442 261199 or Fax: 01442 236401 or e-mail travisperkins@publicasity.co.uk

Travis Perkins
Travis Perkins supplies more than 100,000 product lines to the trade, including general building materials, plumbing and heating products, landscaping materials, timber, kitchens and bathrooms, and tool and equipment hire, along with a wide range of services including its trade-dedicated website, Trademate, www.trademate.co.uk.

Travis Perkins continues to follow a successful growth strategy of acquisition and organic investment: its branch network has increased to 581, making the company one of the largest timber and builders’ merchants in the UK.

Travis Perkins plc
The Travis Perkins Group includes some of the leading companies in the builders’ merchanting and home improvement markets. Its brands include Travis Perkins, Keyline, City Plumbing Supplies, CCF, Benchmarx Kitchens and Joinery, Wickes and Tile Giant. The company has over 1,227 branches nationwide.

The 'Book of Green'

Wednesday, April 1st, 2009

Book of Green is the new annual paperback eco guide brought to you by Ethical Junction members www.allthingseco.co.uk and www.onegreenearth.com
The two online eco directories have joined forces to create an
inexpensive marketing tool for green businesses wishing to reach the
eco conscious consumer. 

 

What’s more it will be given to the public
for free and distributed by leading green magazines The Ecologist and
Permaculture Magazine, plus online stores Green Rewards, Love Eco, Onya
Bags retail shops, Bags of Change retail shops, and the UK’s digital
radio station specialising in health & environmental issues Passion
for the Planet Radio. More distribution outlets will be announced
shortly.
In a handy A5 format, printed on 100% recycled paper, a
print run of 30,000 plus an online flip magazine version with clickable
links (circa 500,000), and prices starting from as little as £35.00 for
a listing, Book of Green is a fantastic opportunity for green
businesses to find more customers.
There’s advertising space in the
guide ranging from a basic listing, eighth of a page, a quarter, a half
or a full page. The ad space can consist of adverts, product reviews,
features and eco tips giving general public a great information packed
resource.

We would like to invite EJ members to join us in
providing the consumer with a green guide covering many different
sectors, allowing customers to green all different aspects of their
lives, to help them reduce their carbon footprint, live a healthier
lifestyle, and have a positive impact on their environment.
You can see an online demo (click 1:1 to zoom in) and download our media pack to get more information. Contact sue@bookofgreen.co.uk & katie@bookofgreen.co.uk who will be happy to answer any questions you may have.


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