Ethical Pulse - from the Ethical Junction membership

Archive for May, 2009

Lands End to John O'Groats!

Friday, May 29th, 2009

A month or so ago EJ helped sponsor Jane Thurnell-Read of Health and Goodness to do a cycle ride from Lands End to John O’Groats.  Jane raised £2,400 for Village Water in the process.  Read on for Jane’s account of the journey…


About 970 miles in 12 days
- Land’s End in the extreme SW of England to John O’Groats in
the extreme NE of Scotland. I came back tired but proud I’d
completed the trip and also in the process managed to raise over
£2400 for Village Water….


The first day was Lands
End to Liskeard, a mere 73 miles. The route took us past my house,
which was a very strange experience. John, my partner, rode with us
till lunch. I rode with 2 men, Tom and Steve, (as well as John) and
was delighted to discover that I was in the fast group at the front.
There were 12 other riders and 2 support crew with two vans.

The second day was
Liskeard to Sampford Peverell, 72 miles. It was raining when we left
Liskeard but eventually the sun did come out. Once again I rode with
Tom and Steve, enjoying being at the front again. I know it’s not a
race, but it still feels good to know I’m faster than so many
people who are a lot younger than me. We have two support crew and
one of them,Kenny, asked me my age in the evening. He nearly fell off
his bar stool when I told him!

3rd
day once again I rode with the two “boys” Today it was Sampford
Peverell to Tintern and a longer day at 86 miles. There was a last
sweeping descent to Tintern itself and a sudden magnificent view of
the ruined abbey there – worth the hardship of the day for that
view. Rain in the evening, although it had been fine during the day.

Tintern to Shrewsbury for
the fourth day. 88 miles. Rode some of this on my own as I was tired
from the fast pace of the first three days, but I was still faster
than most people. Got lost round the one-way system in Shrewsbury
town centre but eventually found the hotel.

Shrewsbury to Preston (77
miles) was dire with riding on the A49 (especially the bit through
Warrington) being fairly challenging. Every traffic light seemed to
be against us, and then it started raining. I had a rain jacket with
me but even so I got wet and cold – glad to reach the end of the
day.

The 6th
day brought Shrewsbury to Carlisle and Shap Hill. We were told how
bad this was, but I was second up and a bit surprised it hadn’t
been steeper. The weather started to come in, so Tom and I had a
quick lunch at the top of Shap Hill (provided as always by the
support people) and set off again. About a minute into this part of
the ride the heavens opened. A passing car aqua-planed on the road
but fortunately it had pulled right over to the other side to pass me
so I was not in any danger. Very quickly I left Tom behind and cycled
on feeling strong. Soon the rain stopped and the sun came out and I
enjoyed going fast and feeling good.

Day 7 was Carlisle to
Kilmarnock in Scotland. In theory 96 miles today, but Jason, the
other support guy, told me an alternative route to get to the hotel
and added 9 extra miles to my ride by mistake! A long day and I rode
most of it on my own, meeting up with some of the others at the 3
roadside breaks (mid-morning, lunch and mid-afternoon). At last we
were in Scotland I was beginning to appreciate just how far we’d
cycled.

Day 8 Kilmarnock to
Inverary was the day we travelled about 78 miles and used a ferry to
cross to Dunoon. A magical day with the sun shining and the route
taking us round the sides of some beautiful Scottish lochs. A slight
head wind for some of it but nothing like what was to come. (Looking
back after day 12 I wondered why I had complained about the head wind
on this day – it seemed like a gentle breeze by comparison.)

Day 9 was Inverary to
Invergarry – a longer day of 95 miles. I think it was on this day
that I walked up part of one very steep hill – the only time I did
it – but my legs felt very tired and I decided not to push myself.
Am I learning sense at last? More Scottish lochs and great scenery.

Day 10 Invergarry to Bonar
Bridge. 76 miles. I was really beginning to feel tired, but still
managing to enjoy the riding even so. That night three of us stayed
in a separate B&B as the hotel had not had room for us all. It
was a truly sumptuous place – I felt a bit nervous about my dirty
sweaty clothes. Next morning a great breakfast but we had to be on
the road so we couldn’t really relax and enjoy it to the full.

Day 11 Bonar Bridge to
Bettyhill. 55 miles – that now constitutes a short day! Some pretty
scenery and some rugged bare mountain wilderness. The east wind is
really beginning to blow. The second half of the afternoon we turned
into this cold head wind and it was time to grit the teeth and just
keep going. This was actually one of my favourite days. I love the
experience of cycling (when I’m really fit) and pitting myself
against the elements. Everyone else hated the day. When we got to the
hotel we were told the forecast had been for a 25 mile an hour wind.
“What about tomorrow?” we asked. “Oh worse – 25 mile an hour
winds, gusting to 40 miles an hour and a high chance of rain.”
Other cyclists laughed and asked me if I was going to enjoy the next
day as well!

Day 12 Bettyhill to John
O’Groats. Well, this was the toughest day of all even though it was
‘only’ 52 miles. The weather forecast was correct. The wind was
still in the east. We were going mainly east and occasionally turning
north. The wind was truly horrendous – you’d have to describe it
as a gail-force wind. My average speed on the other days had been
around 13.5 miles an hour with one day averaging over 15 miles an
hour. On this final day it was 9.1 miles an hour. The ride demanded
total concentration: if you stopped pedalling when you had the east
wind, the bike felt like it was about to go backwards. If you stopped
pedalling when riding north, the cross wind would almost blow you and
the bike across the road. The rain lashed at my face stinging it and
making it difficult to see. I enjoyed the first 20 miles but after
that it became a hard grind. About 2 miles from the destination I
eased up on the riding and spent a few minutes reflecting on the trip
and what I’d achieved.

The plan had been to have
a big celebration at John O’Groats, take photos and sign the
official end-to-enders book. Because of the weather conditions, we
didn’t do any of these so the only proof I have that I got there is
a certificate from the company who organised the trip.

Now I’m back at home,
resting a bit, catching up with work and friends and reminding myself
to eat less!

Thank you to all of you
for supporting me through donations to Village Water
(http://www.villagewater.org) and through your cards and good wishes.
If you’d like to do a similar trip, then contact the organisers
Discover Adventure (http://www.discoveradventure.com).

You can see my online
fund-raising progress here: http://www.justgiving.com/janebiking

Thanks

Jane Thurnell-Read

Discover your inner beauty

Friday, May 29th, 2009

‘Ethical Nutriceuticals’
Fushi a leading ethical health and beauty brand introduces a pioneering nutriceutical range that targets five most
common health concerns; skin repair, energy, stress,detox and anti-aging.

Termed as the ‘honest’ supplement, Fushi’s nutriceuticals come completely free from added fillers, bulking agents, and nasties that many mainstream brands often tend to use. They are vegetarian friendly and professionally formulated with 100 % pure ingredients in bio available form for the best absorption.

An ethically accredited brand and environmentally conscious, Fushi embarks on a ‘tree for eternity’ project ensuring a portion of the profits goes towards planting of more trees in the UK and abroad. This is to inspire customers to ‘consume with a conscience’.

Youth Totale Superfood
This potent certified organic formulation contains 10 Superfoods perfect to add to your favourite juice or smoothie. The unique blend including Spirulina, Kelp and Bilberry and is great to include in your anti-ageing regime, to maintain good health and as a potent anti-ageing food supplement.
RRP: £9.95 10 x 10g sachets

Beauty Totale
A unique complex with 24 essential nutrients, Beauty Totale has been designed to penetrate cells at a deep level to promote a radiant complexion, healthy hair and nails. It contains the key essential nutrients Alpha-lipoic acid, biotin and silica, to ensure glowing results within weeks.
RRP: £14.95 60 caps

Calmaid
As the name suggests Calmaid is a calming formula to promote a zen like feeling to the body. The essential nutrients L-tryptophan, inositol and magnesium help to promote mental calm and nourish the nervous system particularly in times of stress. It also contains individual amino acids that help regulate mood and the sleep wake cycle. Perfect for stressful lifestyles no doubt.
RRP 9.95 60 caps

Energiplex
A pioneering formula for energy, Energiplex offers a caffeine free alternative to boost energy levels and create a zestful feeling in the body. Combining Alpha-lipoic acid, L-carnitine and B group vitamins the formula ensures optimum energy levels and is particularly formulated for people with busy and active lifestyles.
RRP: £9.95 60 caps

Detoxipure
This advanced natural formula has been designed to help cleanse toxins and pollutants that come from modern living. Rhubarb root, L-glutamine and L-methionine combined with other essential nutrients work to repair and regenerate the liver and digestive function and is the perfect supplement to combine with a detox programme.
RRP: £14.95 60 caps

Available at www.fushi.co.uk and selected healthfood
stores and pharmacies nationwide.

Warren Evans named in Sunday Times Green List

Friday, May 29th, 2009

The Warren Evans team is celebrating today after triumphing at
The Sunday Times Best Green Companies Awards 2009, one of the most coveted
green awards of the year.

The London-based bespoke bed and furniture maker was named
the 40th best green company in the UK, out of hundreds of entries,
beating off stiff competition from major retailers including Asda. It’s
not the first time that Warren Evans has triumphed in The Sunday Times Best
Green Companies Awards; it was also named as one of the top green companies in
the UK
in the 2008 awards.

The Sunday Times Best Green Companies Awards recognises
those businesses in the UK
most dedicated to environmental issues, implementing green initiatives and
engaging their workforces.

Zoe Robinson, Sustainable Development Manager at Warren
Evans, is delighted at the win. She says: “It’s fantastic to be
recognised for a second year running. It’s a great boost for our team and
our customers to have this independent recognition that we’re doing our
bit for the environment and are using working practices that are as sustainable
as possible.”

Sustainability has been at the heart of Warren Evans’
philosophy since the company was established over 30 years ago. And for the
past two years, the company has been working hard making measurable changes, adapting
the way in which it works to minimise the impact it has on the environment. As
such Warren Evans:

  • is still the ONLY UK
    bed manufacturer to be officially certified by the FSC
    (Forest
    Stewardship Council). All beds and furniture are made using woods from
    renewable sources
  • offers a fully organic and
    orthopaedic mattress range for those keen to avoid chemicals and man made
    materials
  • avoids using packaging. They wrap
    beds and furniture in reusable blankets rather than using cardboards and
    plastics, minimising unnecessary waste
  • has consulted Government green body
    ‘Envirowise’ and government funded service Business Link for
    practical advice on efficiencies such as workflow, machinery and gaining staff
    support
  • moved the traditional Camden workshop to a new,
    self created, green and efficient work space in Walthamstow. With help from an
    interest-free loan by the Carbon Trust, they were able to make this super green
    by purchasing environmentally friendly equipment including a bio-mass boiler
    (that heats the entire building using waste wood and sawdust as fuel) and
    intelligent wood cutting machinery to minimise waste
  • … they also use recycled pens,
    print leaflets and price lists on recycled paper and even use recycled envelopes
    made from elephant poo!
  • and scooped a further two
    environmental awards last year, a BCE Award and an Observer Ethical Award,
    recognising its total dedication to the environment and to its customers.

The awards ceremony was held on Wednesday evening in Covent
Garden, London,
with Warren Evans receiving the prize from Alastair McCall (pictured above).

Warren Evans is also nominated in the Best Local Retailer
category in The Observer Ethical Awards 2009; the winners will be announced
next month.

Sun Factors or Fiction

Thursday, May 28th, 2009

Busting
the myths about sun protection – from Lucy Rose of www.lucyrose.biz

With a bit of luck Summer might be just
around the corner, and as we are collectively so passionate about a
natural and organic approach to our lifestyles, it’s a good job
that we can rely on some of the top organic beauty brands to provide
us with safe and effective SPF protection so that we can make the
most of the sun’s rays.

But understanding the array of sun
products that are available can be a tall order, even within the
organic sector. Especially when you take into account recent
recommended changes to labelling and to the ratio of UVA versus UVB
protection.

This is designed to be a
straightforward guide to unravelling some of the common myths,
misconceptions and complex science relating to sun care in the hope
that you will be able to relax safe in the knowledge that you are
slapping on the best protection for you and your family.

Read on to find out the facts!

  • UVA or UVB?

UVA protection is more important in
preventing long term skin damage than UVB protection

UVA radiation penetrates deep under the
skin’s surface and is responsible for long-term cell damage
including premature ageing and skin cancer. UVB radiation causes sun
burn and therefore warns the body that it has been in the sun for too
long. It is really important to ensure that your sun lotion has
adequate UVA protection as well as UVB. New recommendations suggest
that the ratio of UVA to UVB protection should be 1:3.

  • How effective are SPFs?

SPF 30 does not offer double the
protection of SPF 15

SPF stands for Sun Protection Factor
and only measures the amount of UVB protection provided by a sun
screen (not UVA). So for example, an SPF 15 will protect you against
roughly 93% of UVB rays while an SPF 30 protects you against
approximately 97% UVB – you are therefore only achieving a marginal
increase in UVB protection with the higher SPFs. It is more
important to reapply the sun screen every 2-3 hours, or after
swimming or wiping with a towel, to provide effective protection from
the sun’s rays.

  • Should I worry about nano
    particles?

Nano particles in 100% natural
mineral sunscreens are completely safe to use

Yes, organic sun lotions do contain
nano-particles which in synthetic products cause concern for two
reasons: they can penetrate the skin and enter the body and they can
cause the formation of free-radicals when exposed to UV light.
However, the good news is that for 100% natural mineral sunscreens,
the nano-particles are covered in a film which prevents them from
being exposed to UV light and once combined with the cream base, they
will also be unable to penetrate the deeper layers of the skin.

  • Will I be safe in the shade or
    when it’s cloudy?

The sun’s rays can still be
damaging regardless of cloudy or shady conditions

Make sure you are protected from the
sun even if it’s cloudy or you are in the shade – up to 40% of
the sun’s rays can still break through even in shady conditions -
and the rays are just as strong through the cloud.

  • What’s good for you

The right protection for you will
depend on your skin type, the strength of the sun, your age e.g.
adult, child or baby, the climate, the location e.g. in the sea, in
the desert or up mountains, the season and the time of day.

To be on the safe side, if in doubt,
wear protective clothing, avoid the sun or sun bathing at the hottest
times of the day and remember to keep applying a 100% natural sun
screen.

  • Five good reasons to go natural

Natural mineral sunscreens work well
because

  1. They act as a natural filter using
    mineral ingredients such as titanium dioxide

  2. They begin to work immediately
    after application

  3. The UVA and UVB rays are reflected
    rather than absorbed

  4. They won’t cause any skin
    irritation

  5. And last, but not least, they are
    waterproof.

If you’ve any further questions about
organic sun care, you can email/speak to the experts at Lucy Rose
(www.lucyrose.biz)
who provide an extensive selection of organic sun care products,
including Lavera and Green People, hand-picked because of their
authenticity, safety and effectiveness.

We hope that your overall enjoyment of
the sun will be enhanced by the comfort of knowing you are fully
protected by totally natural, organic and beautiful sun products. So
here’s to happy times in the sunshine and a long hot summer!

25% discount at Eternal Creation!!

Thursday, May 28th, 2009

Eternal Creation is offering a 25% discount on full price items to Ethical Junction readers!! Enter EJ25 at checkout, valid till June 30th, www.eternalcreation.com

Eternal Creation’s gorgeous range of babies¹, childrens¹ and womens¹ wear is lovingly crafted and ethically produced in Dharamsala, in the foothills of the Indian Himalayas.

Conceived in 1999 by Australian designer Frances Carrington, Eternal Creation is committed to improving the working conditions and prospects for Tibetan refugees and local Indians.

Eternal Creation runs its own design and production workshop, employing over 75 people spanning Tibetan, Nepalese and Indian cultures, and mixing Buddhist, Hindu and Muslim faiths.

Rather than outsource to meet growing demand, they have recently increased the capacity of their workshop, providing more jobs for the local communityand ensuring high quality standards and ethical principles are maintained.  All fabric off-cuts are given to a local womens co-operative, who re-cycle them into rag rugs which are sold locally.

After graduating from the East Sydney institute of fashion design in 1994,
designer Frances Carrington registered with Australian Volunteers Abroad,
hoping to use her skills in a community in Africa. Instead she was sent to
India. She was put in charge of the fledgling tailoring department of the
Norbulingka Institute in Dharamsala, home of the Dalai Lama and the Tibetan
Government in exile. Her job was to teach newly arrived Tibetan refugees the
finer points of tailoring and design. She oversaw the growth of the
department from 2 to 15 fulltime staff by the end of her stay.

Falling in love with Indian and Tibetan culture, not to mention the
fantastic landscape of the Himalayas, she determined that at the end of her
tenure she¹d find a way to use her skills to continue to benefit the local
community in some way.

In 1999, armed with a $5000 loan from her father she started Eternal
Creation, with the aim of producing quality womens¹ sleepwear and
accessories. The early days were difficult. Frances started with a handful
of tailors, some of whom were ex-political-prisoners who had suffered
torture and privation at the hands of the Chinese authorities in Tibet.
Together they battled fierce monsoons, water shortages and frequent
blackouts, often simultaneously! One of the biggest challenges was training
people who had previously led a pastoral or nomadic existence, to understand
the concept of delivery deadlines and international quality standards.

With the birth of her 2 children, Frances found herself naturally
gravitating towards designing children¹s clothes, and sales of her initial
childrens¹ collection quickly proved that there was a market for her
classical look, love of colour and immaculate tailoring.

As the sales of Eternal products grew in Australia, the company was faced
with a difficult decision – outsource or expand? Outsourcing would bring
with it the ethical dilemma faced by many designers: how do you know your
designs are being made under fair labour conditions and not subcontracted to
other factories that may not meet these standards?

Frances felt that outsourcing production would ultimately end up betraying
the original reasons she started the company. So she decided to increase the
capacity of the workshop, which would provide more jobs for the local
Tibetan and Indian community as well as ensuring that Eternal Creation¹s
trademark high quality standards were maintained.

In 2005, Eternal Creation opened the Himalaya Tailoring Centre in
Dharamsala. To ensure high morale and staff loyalty, tailors are paid a good
living wage, including sick leave, holiday pay and other benefits. To assist
working mothers, Frances established a free children¹s¹ crèche, as well as
providing maternity leave and maternity bonus for men and women.

Today the Himalaya Tailoring Centre is one of the largest private employers
in the area. Eternal Creation products are sold in over 200 stores in
Australia, Europe and Asia, as well as online.

To find out more, visit www.eternalcreation.com

Rory Cubby
Eternal Creation
www.eternalcreation.com

Award Winning Organic Innovation in Duvet Covers

Wednesday, May 27th, 2009

At last there’s an answer for everyone looking to get the duvet into its cover without having to funnel into it as well as those reluctant to compromise either their ethical ideals or the quality of a good night’s sleep!

Clever online bed linen specialist Fou Furnishings – http://www.foufurnishings.com/ – has managed the impossible and found a way to combine innovative design, gorgeous quality, environmentally friendly processes and value for money. 

Newcomer Fou Furnishings, scooped a finalist award for Best Organic Textile Product in The Natural and Organic Awards 2009, for its clever, unique, ‘Fou duvet’ top-opening cover, meaning you will never struggle with a duvet cover again. The design allows you to easily load your duvet from the top and tuck each corner into place. The hidden opening also combines form, making an attractive design feature, and function. The bedlinen arrives packaged in an organic cotton drawstring bag.

At last there’s an answer for everyone looking to get the duvet into its cover without having to funnel into it as well as those reluctant to compromise either their ethical ideals or the quality of a good night’s sleep!

Clever online bed linen specialist Fou Furnishings – http://www.foufurnishings.com/ – has managed the impossible and found a way to combine innovative design, gorgeous quality, environmentally friendly processes and value for money. 

Newcomer Fou Furnishings, scooped a finalist award for Best Organic Textile Product in The Natural and Organic Awards 2009,  for its clever, unique, ‘Fou duvet’ top-opening cover, meaning you will never struggle with a duvet cover again. The design allows you to easily load your duvet from the top and tuck each corner into place. The hidden opening also combines form, making an attractive design feature, and function.

Fou Furnishings’ new bed linen and accessories collection in 100% organic cotton offers luxuriously high thread counts of up to 475 finished to the very highest natural standards; which means a softer, silkier feel and comes in a choice of cool, comfortable cotton percale or lustrous, luxurious sateen finishes.  These beautiful and original duvet designs and matching bedroom essentials will enhance both contemporary and traditional interiors and will provide a really comfortable night’s sleep. 

Pulse Newsletter

Wednesday, May 27th, 2009

MarketWhy surviving the downturn using ethical principles is just like giving up smoking…

I gave up smoking two years ago – I proudly handed my 20 pack of
Marlboro Red over to my Mum announcing that she can “lock them in the
safe as a memento of the smoker that I used to be.” 

Needless to say they were all smoked by the next day…

Now, what that says about me as a person is not the point (please
remember, I did say I have now managed to give up!) – the point is that
I made a decision and I was sure that it was the biggy. A much harder
decision actually came ten minutes later when I suddenly wanted to
challenge the original one. In fact, those decisions just kept on
coming – they still do now, except now I have made it second nature to
override them and not smoke. So, what initially felt like the BIG
decision was actually the first of many many much smaller ones. And in
the end I cracked it.

Maybe I am teaching Grandmothers to suck eggs, but this is my best
analogy for setting off on the path to operate any business ethically.
Sure, announcing that you are going to is one thing – but can you
really tell a previously valued and coveted supplier that you will not
be able to continue buying from him unless they …? Can you really
bring yourself to do things that you will see no immediate financial
reward for? Can you base your decisions on more than profit?

For me running my business ethically has represented exactly the
same challenge as giving up smoking. It was just a matter of
recognising when the decisions popped up and learning what my new
protocol was.

One of the problems with applying the ethical approach to pure
commerce is that it regularly rejects the obvious answer.Capitalism at
its most mercenary does not believe that what goes around comes around,
it does not recognise the ramifications of any action unless they are a
direct benefit – and it certainly does not take anyone else in to
consideration.
The ethical approach does, however. It inspires
longevity in business relationships. It limits the damage that business
practice inflicts on the environment. It does promote considered long
term decision making processes. It does ask if everyone involved in the
business is being treated fairly. Correctly applied ethical policy and
practice in conjunction with modern commercial techniques can ensure
the sustainability of a business within the economy.  And in times like
these that is exactly what entrepreneurs really need to do.

So, what does make a business ethical? And the short answer is a
decision. A decision to question what you do and how you do it. There
are many dimensions to ethical business behaviour and once you’ve
embarked on an analysis of how you operate there are few areas of
operation that won’t need re-evaluating.

The obvious things to start looking at are what materials and
products you use in your business. For each, ask yourself what impact
they have on both the environment and the people who make them. The
goal should be about minimising environmental harm while maintaining a
fair system for the workers. Often not an easy balance to achieve.
Inevitably there will be compromises and trade-offs such as buying
local instead of organic or fairtrade instead of local, or going for
durability over eco-friendliness. The point is to keep asking the
question and making the best decision you can.

Beyond the ‘things’ you use or make there are also questions about
how you, as a business, behave. How ethical is your policy towards
employees? How ethical are you in your dealings with competitors,
suppliers and customers? Do you really have to make profit maximisation
the objective every time?

Of course, you never run out of questions. There are new decisions
to be made all the time and new information to evaluate. It isn’t easy.
99% fall at the first hurdle – I did. But there is always another
hurdle – indeed, there are other races.

Ethical Junction members have all committed to operate by the Ethical Policy outlined at www.ethical-junction.org/policy

For anyone else who wants to get technical – look up Bellman’s Principle – a theory of dynamic programming – its all there!

PS – Here comes our weekly roundup…

Marketplace

PICKS FROM THE PULSE

10% off at Ethical Garden

 

Solar 300 Challenge

Tuesday, May 26th, 2009



“Every 30 minutes
the earth absorbs enough energy from the sun to power the entire
planet for a whole year. With Action 21 you can tap into this amazing
power.

Action 21 offers you
the opportunity to have a solar water heating system at home. A solar
water heating system, installed on your roof and plugged in to your
plumbing, can meet up to 75% of your hot water needs without using
any gas or electricity. Just think; a bath powered by the sun, or
washing up with water heated from millions of miles away.”

Action
21 wants to facilitate the installation of 300 domestic solar water
heating systems in Warwick District. It is estimated that there are
currently 300 installations in the district and our aim is to see
that doubled.

Water
heating accounts for around 1/6 of each house’s energy use. A solar
thermal installation can usually cover about 75% of that hot water
heating demand. Having a solar thermal installation will decrease
your CO2 emissions by about ½ tonne CO2 per year. The delivery of
the challenge can make an important contribution to lowering the
district’s CO2 footprint and to the installation of local
distributed renewable heat generation.

The
project is also supported by Action 21’s Renewable Energy Club
(REC). The club was set up by members of Action 21’s energy group
and now has its own steering group.

For
more information, email info@action21.co.uk,
call 01926 456067 or go to www.action21.co.uk/solar_challenge.html.

10% off at Ethical Garden

Friday, May 22nd, 2009

Ethical Garden is an online only retailer specialising in high quality outdoor garden furniture that is produced with minimum 
negative impact on the environment.

Our Teak Garden Furniture is certified by the Forest Stewardship Council. Our Weave Garden Furniture is a great alternative to wicker.  It is 100% recyclable and does not contain PVC. The fibre is made from polyethylene, which is non-toxic (even when burned no toxic substances are generated). Our Garden Furniture Accessories include acrylic weatherproof garden furniture cushions, FSC certified sycamore garden parasols, aluminium parasols with brushed finish and robust parasol bases.

There are special deals available right now on table and chair combination plus lots of teak offers… exclusive to anyone who reads this article we are also giving a further 10% discount and free delivery just quote coupon code ‘ethical1905′ in the shopping cart when making your purchase.

www.ethicalgarden.co.uk or call us on 0117 3017080 if you need any help

Mum-Entrepreneur Award

Friday, May 22nd, 2009

A
London-based businesswoman came Runner-Up in a major national award
in a UK-wide scheme recognising the business of mum-entrepreneurs.

Tabitha
Potts of Mimimyne
in London (http://www.mimimyne.com)
was voted the ‘Runner-Up Mum-Entrepreneur of 2009′ at the Women’s
Business Mastermind Awards 2009, by an expert panel of judges.

Tabitha
said, “I am absolutely delighted to have received this important
accolade, in a world where an increasing number of mums are taking
the route of entrepreneurship to fit around their family.”

Tabitha
started her business in September
2008
when she became frustrated looking for designer, eco friendly
products her children, aged 7 and 4, could use and was inspired to
create Mimimyne to help parents like herself shop online and enjoy
peace of mind. She began visiting local and international trade shows
and sourced some wonderful independent UK based designers (many of
them mumpreneurs themselves) and has helped build a showcase for
sustainable children’s design in the UK. She has achieved this while
juggling childcare responsibilities and part-time work as a web
content editor.

The
awards, facilitated and judged by successful mumpreneur, Carmen
MacDougall of The Virtual Assistant Coaching and Training Company
(http://www.vact.co.uk)
and cma coaching and training (http://www.cmacoaching.com), other
judges included Jane Hopkins, Founder of Mums Club
(http://www.mumsclub.co.uk)
and Robyn Hatley of Mums the Business
(http://www.mumsthebusiness.com).

Carmen
MacDougall, who has been coaching and training mums around the UK and
Europe over the last few years, to create
and run their own business and coaching them in areas of confidence
to communicate and present their business effectively, launched this
award as part of her initiative to support mums in business around
the UK.

Ms
MacDougall says, “It is great to witness an increasing number of
mothers who are confidently realising that they have valuable skills
to offer and a great idea and so are now taking the plunge and
establishing their own successful businesses which allows them to
have more time around the family. With many being made redundant they
are taking this opportunity to launch right in.”

Jane
Hopkins, Founder of Mums Club, said: “On behalf of the judges, we
were delighted to be able to award Tabitha as a runner-up in her
category, she has worked so hard beyond all challenges to establish
what is a fantastic business concept. Along with the other
nominations, Tabitha’s submission reflected the high standard she
had set herself, and had achieved, and is an excellent benchmark for
Mum-Entrepreneurs everywhere.”

Tabitha
walked away with prizes including a professionally
designed runner-up logo and press release,
courtesy of Carmen MacDougall of cma coaching and training
(http://www.cmacoaching.com), and
a leather filofax courtesy of Filofax (http://www.filofax.com). 

Tabitha
said,
“I was just so surprised to hear my name called out and it just all
seemed so surreal.

 ”I
called my family and my clients to announce the wonderful news and
they were all delighted for me. I got some lovely messages of support
from fellow businesses on Twitter too!”.

“Congrats!
Looking forward to seeing the pics (BTTradespace).”

“Congratulations!!
You must be delighted, a great way to start the weekend :)
(Daisychainbaby)

“Just seen your post about the
award, congratulations! ” (Creative Charlie)

“I
am hoping to start exporting to Europe and the USA before too long
and eventually to have my own showcase shop in the East End of
London. It was great to be voted Runner-up by such an impressive
panel of businesswomen and I hope will show potential customers,
investors and suppliers Mimimyne is a company with an exciting future
ahead of it!” added Tabitha
Potts.

For
more information on the service offered by Tabitha Potts, visit:
www.mimimyne.com
or
call 0208 133 0961.


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