Ethical Shoppers Demand Proof of Integrity
A new report, out today, shows that discriminating customers now insist on more evidence of the integrity of so-called ethical companies touting for their business.
I’d say this is entirely reasonable – I certainly would like to know that my hard-earned folding stuff is being well spent – especially in these days of cash constraint.
Also, if we can’t expect high standards of integrity in the ethical marketplace, where can we expect them?
The report shows that one feature now held in high esteem is validation of a trader’s credentials by a transparent, non-profit, professional organisation that is well-establised and trusted in the marketplace. I swear I heard about just such an outfit only the other day…
You can read about the report here: http://www.environmentalleader.com/2009/05/05/lohas-consumers-want-proof-and-third-party-verification/
Enjoy 
Rob Weston
Schmeditor
Tags: business, economy, Enterprise, entrepreneur, environment, finance