Press
release
May
1st 2009
Conscientious
bargain hunters pledge support to JumbleAID.com – the website that
recycles ‘stuff’ while raising money for charity
A
website that combines the ethos of Freecycle with raising money for
charity is proving popular with those looking to bag a
‘conscientious’ bargain during the recession.
www.jumbleaid.com
was launched last November and aims to find new homes for unwanted
possessions while raising money for charity.
The
website is free to join and simple to use: you
suggest an amount to be donated in return for your ‘Gifts’ and
choose the charity to which you want the money to be passed on to.
There
are over 25,000 UK charities to choose from or you can nominate your
own preferred charity. Items can be found via the keyword or category
search and ‘wanted’ ads can be placed if you are looking for
something specific.
Items
posted on the site range from the usual jumble sale stuff (toys,
games and household goods) to the more unusual – a Ford Escort, a
Table Tennis table and paving stones have all exchanged hands in
return for donations.
Each
item is listed by location so you can look for stuff close to home to
save on delivery costs. Registered users are based across the UK from
Edinburgh to Cornwall with the largest community group currently
being West Yorkshire. To date, the oldest user is 83 and the youngest
18.
Since
launching, JumbleAID has donated money to 23 different charities
ranging from Barnardo’s to the Donkey Sanctuary Devon. The average
donation for an item is £15.26 and due to the website’s unique
set-up, none of the payment goes to JumbleAID but goes directly into
a Charities Trust Account1
who add GiftAid where applicable and distribute the funds, less
transaction charges, to the nominated charities.
According
to JumbleAID if only 1% of the adult population of the UK were to put
one item a month on to the website and the average donation was just
£2, over £10 million per year would be raised for charity. An
average donation of £5 could generate over £25 million.
The team
behind JumbleAID include co-founders of internet service provider
Freeserve, Ajaz Ahmed and Rob Wilmot, Channel 4 ‘Secret
Millionaire’ Carl Hopkins, and Simon Pailin and Colin Feeley, two
business associates who had the original idea for the website two
years ago.
Simon
says: “In the current economic climate, people are starting to turn
their backs on the ‘throwaway society’ we have become accustomed
to. JumbleAID.com is a
simple idea and perhaps that’s why people ‘get it’ and want to
support it. It
is a perpetual jumble event hosted by a virtual community with a
conscience. We expect to see an increasing number of visitors in the
next few months as people start to reject materialism and look for
alternative solutions.”
Issued
on behalf of JumbleAID.com by Faith PR. For further details or to
arrange interviews with the JumbleAID founding partners, please
contact Stefanie Hopkins on 07809 484978/ 01484 716244 or email
Stefanie@faith-pr.co.uk.
Editor’s
Notes
The
JumbleAID founding team includes:
Simon
Pailin – Marketing, advertising and design professional
Colin
Feeley – Web developer
Nadio
Granata – Marketing professional and university lecturer
Carl
Hopkins – Business and Social entrepreneur
Ajaz
Ahmed – Internet entrepreneur
Rob
Wilmot – Internet entrepreneur
Rob
Wilmot and Ajaz Ahmed were the team behind the Freeserve phenomenon.
Carl
Hopkins sold his marketing agency JDA in June 2007. He is now a
serial entrepreneur, investor and marketing ‘guru’. Carl recently
appeared on Channel 4’s popular philanthropy show, The Secret
Millionaire.
What
other people have said about JumbleAID.com:
Pauline
Lambert – NSCAN
“This
seems a really good way to support charities and contributing to
protecting the environment – funding from recycling, less waste so
protection for the environment”
Annette
Humphrey – World Vision UK
“Great
idea! We don’t have charity shops so a cyber-market is a whole new
opportunity to raise additional funds – for free too!!”
Keith
Ballard- OLSJ Catholic Arts College
“Sounds
like a really great idea – ethical and practical.”
Andrea
Beer – Goodwin Development Trust
“An
excellent way to raise funds, especially for the smaller charities
that don’t have the marketing budgets of the major players.”
Phil
Beckett – The Nerve Centre
“A
great idea – and excellent fund raising idea for smaller charities.”
Emma
Fox – Diabetes UK (Northern & Yorkshire)
“This
is a brilliant idea I am sure it will really take off !!!”
Cate
Birch – Freelance Fundraiser
“What
a fantastic idea – will be forwarding details to all my contacts and
encouraging them to join in.”
Emma
Dickens -Sheffield Hospitals Charitable Trust
“We’d
like to be one of the first charities on board with this scheme, as
we think it will help us reach a whole new market of supporters.”
Peter
Jones – Beatbullying
“Brilliant
idea. Wish you the very best of luck with this.”
www.jumbleaid.com
1
Charities Trust is a registered charity and the country’s second
largest HM Customs & Revenues approved Payroll Giving Agency.
They process all donations, adding GiftAid where applicable and
distribute the funds, less transaction charges, to the nominated
charities.