Looking for legacy income? Every charity can benefit from November’s Will Aid campaign
Will Aid is delighted to announce that its 2008 campaign was the most successful ever. Over £950,000 was raised from donations. The NSPCC has also received £54,000 from a legacy left by a Will Aid Will-maker, bringing the total to a fantastic £1 million. In addition, over £5.4 million has been pledged to the Will Aid charities and many Will-makers will have left legacies to their other favourite charities and causes.
The scheme will be running again this November and provides a fantastic opportunity for other charities to overcome one of the main barriers to achieving legacies – motivating supporters to actually make a Will. The Will Aid partnership would urge as many charities as possible to promote the scheme to their supporters as a way of generating legacy income.
Shirley Marsland, Will Aid campaign Manager, says:
“Whilst Will Aid
donations are shared by the Will Aid charities, people are free to make
a legacy to any charity they choose. So any charity can benefit from
the scheme. If you are a legacy manager wondering how to turn your
supporters’ good intentions to leave a legacy into a reality, then Will
Aid is a really effective prompt to encourage people to actually get on
a make that Will or add an all important codicil to an existing one.
The Will Aid partnership charities are pleased to be able to spread the
benefits of the campaign as widely as possible by offering this
opportunity to other charities. Will Aid can provide leaflets free of
charge for inclusion in supporter mailings and press releases for
inclusion in newsletters and magazines.”
Will Aid is run by a partnership of nine leading charities* and
recruits solicitors all over the UK who give their time for free to
draw up basic Wills. In return, the Will-maker is invited to make a
minimum donation to Will Aid (£75 for a single Will, £110 for a pair of
mirror Wills and £40 for a codicil).
Charities wanting
to promote Will Aid to their supporters and members should contact
Shirley@willaid.org.uk or phone 01460 271178 to order leaflets or
request a press release.
Tags: campaign, charity, csr, sustainability