“Think outside of the BAG!” Help both the environment and your sales with Ecobags
A
growing area of awareness, as far as the Environment is concerned, is
our excessive use of “Throw Away Carriers” (“TACS”) and even
some of the larger “multiples” have used TV Advertising Campaigns
to encourage us to use ANY bag in their Stores.
In
the UK we get through something in excess of 11 BILLION “Throw Away
Carriers” (“TACS”) each year, which is over 300 per household,
and with the average “Life Span” of these “TACS” being around
8 minutes isn’t this all getting a bit ridiculous?
The
GOOD NEWS is that there are alternatives and by “Thinking
outside of the BAG”, it is possible to help BOTH the Environment
and YOUR Business…
In
2003 a Family Run Company “Ecobags”
launched. They specialise in working closely with High Quality
Independent Businesses across the UK to design & supply their own
range of
Highly effective, long lasting, reusable “Walking Adverts”, which
substantially cut down on the HUGE number of “Throw Away (single
use) Carriers” (TACS) used on a daily basis.
As Debbie Kay & Gavin Sheppard, the Directors of
“Ecobags” told us:
“Whilst
both working in Marketing, we became aware of the fact that most
businesses were keen to find new ways to get themselves noticed and
with the growing “interest” in Environmental Issues, the idea
came to us – WALKING ADVERTS – and “Ecobags” was born”.
“Over
the last six years we have developed relationships with hundreds of
High Quality Business clients across the UK and by “Thinking
outside of the BAG”
have helped them to BOTH increase their
exposure & sales, whilst at the same time reducing their
overheads & substantially helping the environment… Some of our
clients have reduced the number of “TACS” they use each year by
MANY pallet loads!!”.
But what do we mean when we say “Think outside of the
BAG?
“We’ve
all heard the expression “Thinking outside of the box” to come up
with something innovative and that’s exactly what we do with our
clients…. By changing your thinking a
bag becomes a dynamic Marketing tool.
What exactly are
“Ecobags”?
High Quality Bags, Custom Made for any Business – Any
Shape; Any Size; Any Colour – and come “Logo Printed”, so they
act as perfect LONG LASTING, COST EFFECTIVE “Walking Adverts”.
Debbie told us: “We have found, over the past few
years, there are FOUR MAIN REASONS for
Businesses to approach us and start to work with us:
-
The Business wants to show its customers that they are
concerned about the Environment
and by using “Ecobags” they will help to cut down on the 11
billion Throw Away Carriers disposed of in the UK each and every
year. -
Businesses using long lasting, re-usable “Ecobags”
will SAVE MONEY, as
it reduces the overhead of “plastic carriers”. Customers who buy
an “Ecobag” will bring it back every time they shop and not
expect to be given throw-away carriers on each visit. -
“Ecobags” are best sold at cost and as such will
give any Business using them FREE
ADVERTISING, as their customers walk around
promoting that business wherever they go. Our clients have found
that a majority of the General Public are quite happy and willing to
pay for a High Quality, re-usable bag, to “do their bit for the
environment” – think about it for a moment – would you? And
most importantly, would your customers? -
The Image & Identity
of the Business MUST be protected. Our list of clients who regularly
re-order from us is testimony that if you’re looking for a High
Quality re-usable bag that needs to look good for the long term,
then you need to consider talking to “Ecobags”.
Gavin then went on to say…
January
2008 saw “Ecobags” launch our major initiative: “Make 2008 the
year your Business Goes “TACS Free”".
“Many
of our existing clients, as well as plenty of new ones are
re-ordering so often, with more & more of their customers buying
their logo printed “Ecobags”, that they have been able to make
huge reductions in their spend levels on “TACS”.
One
of these clients, has reduced their weekly “TACS give away” from
3,000 bags to around 1,200. Just think for a moment the ANNUAL SAVING
you would make if you didn’t have to order ANY “TACS”, or even
substantially reduce the quantity you used day in, day out….
We are here ready to help any “Independent” who
wants to start working towards the day when they no longer have to
give away any bag, thereby helping the environment and INCREASING
THEIR PROFITS!
If you’re interested about finding out how “Ecobags”
could work with you, then more information can be found by visiting
their websites or calling them FREE:
0808 178 8822
www.ecobags.co.ukor
www.walkingadverts.com
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Tags: bags, branding, communications, eco-friendly, marketing, sustainability, wholesale