Passion for the Planet Sponsor Best Green Radio Award
Green AwardsTM and Passion for the Planet team up to push the green radio advertising benchmark
4th
September London – Environmental radio station Passion for the Planet
has announced their sponsorship of the 2009 GREEN AWARDSTM for Best
Green Radio Award, in a move that highlights the continued relevance of
radio advertisements in communicating sustainability.
Chantal
Cooke, co-founder Passion for the Planet, said: “Communicating
sustainability and encouraging people to make more sustainable choices
has to be about celebrating what’s great about “being green”. It’s
about making it both inspirational and aspirational. That’s what we do
on Passion for the Planet and that’s why we support The Green Awards -
to help celebrate what’s great about green.”
The
Best Green Radio award will reward the best radio ad that most
effectively tells a green story and catches listeners’ attention. At
the 2008 Green Awards no winner was selected in this category, and it
is hoped this will raise the bar for this year’s entries. The judges
will pay special attention to the way the ad communicates the benefits
of going green and will look for ads that include a strong and
motivational call to action to mobilise listeners and encourage them to
go and do something that makes a difference in terms of lowering their
carbon footprint.
The 2009 GREEN AWARDSTM are now open for entries until 25th September. To apply visit www.greenawards.co.uk and download an entry form.
