New batch of CSR case studies launched
Article 13, the consultancy and think
tank focused on achieving real behaviour change in the CSR and
sustainability agendas, has released a new batch of case studies
profiling three organisations’ efforts to embed and integrate
responsible organisational practices in their mainstream
organisational strategies. The organisations showcased in this
edition are very diverse: 3M, The Medical Fair & Ethical Trade
Group and Oxfordshire & Buckinghamshire Mental Health NHS
Foundation Trust.
3M, previously profiled for its
approach to product lifecycle assessments
http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1312,
also takes a leadership stance on education. The company will
shortly launch its second web-based learning tool, FutureWise,
designed to engage children in sustainability and environment issues.
As well as highlighting the complexity of sustainability issues, 3M
hopes to encourage the uptake of science, technology, engineering and
maths, thus securing its own business sustainability. (Read more
http://www.article13.comhttp://www.article13.com/CBI/CSR_Case_Study_3M_Aug%2009.pdf/CBI/CSR_Case_Study_3M_Aug%2009.pdf)
The second case study focuses on the
work of the Medical Fair & Ethical Trade Group (MFETG). The
MFETG was established by a single individual, bringing along other
like-minded individuals within the Department of Health and NHS to
promote and facilitate fair and ethical trade in the production and
supply of commodities to the healthcare industry. This group
provides a forum for consideration and building evidence bases for
action on complex issues including child labour, health & safety
and workers rights. (Read more
http://www.article13.com/CBI/CSR_Case_Study_MFETG_Aug%2009.pdf)
The third case study in this set
focuses on an innovative communications and social marketing campaign
called ‘Stamping Out Mental Health Stigma’. The Oxfordshire &
Buckinghamshire Mental Health NHS Foundation Trust’s communications
team produced this award-winning campaign to target the elimination
of discriminating behaviours towards mental health patients, their
treatment in the workforce and their access to opportunities. (Read
more http://www.article13.com/CBI/CSR_Case_Study_OBMH_Aug%2009.pdf)
The latest Article 13 CSR case studies
can be accessed from the Article 13 home page
(http://www.article13.com).
The CSR and sustainability case study archive is also a useful tool
for sustainability and CSR practitioners, containing a large range of
case studies within the categories of community, education,
environment, governance, new product development, strategy, supply
chain and workplace.
