Truly Ethical Brands
More and more companies are willingly adopting a sustainable and ethical approach to running their business – let’s face it, they have no choice if they want to compete in today’s market. And many companies are well known for manufacturing and selling ethical products. So in these competitive times how do you stand out from the crowd?
Philippa Smart believes she has an answer. Philippa’s design agency, Smart Ideas, understands that brand is an important part of a company’s success as it aims to capture the hearts and minds of customers by building an emotional connection. Philippa has been helping companies design and build brand for many years. But she is now leading the way in choosing to design brand in a sustainable manner. And that doesn’t just mean simply printing the end product on recycled paper. It means looking at the design process and considering the whole reuse, reduce and recycle mantra at every stage.
“We make sure that all elements of our design process are sustainable and that any action we take does not degrade the systems supporting it”, says Philippa, “and our customers certainly appreciate this effort”.
Just imagine how powerful it could be to know that your brand is as ethical as your products and services. So why not take a look at your brand and ask yourself the question – is my brand truly ethical?
Tags: branding, sustainability