Ethical Pulse - from the Ethical Junction membership

Fushi Launch With Ocado


Up market and premium, Fushi’s ethical health and beauty brand strikes a chord with award-winning, independent online retailer Ocado. Ocado will launch Fushi in November as part of their ethical and organic product folio, available online. Ocado will stock over 40 of Fushi’s best selling products on their Ocado website for delivery throughout most parts of the UK.

Quality-conscious Ocado delivers over 20,000 food and non-food products including over 4,000 Waitrose own label lines. From November Fushi’s renowned herbal hair care, ethical nutriceuticals, natural herbal drinks, organic ointments and body care will join the quality Ocado line-up for home delivery.


This is a commendable milestone for Fushi, as the brand’s ethos has been to spread its reputation through word of mouth, with ‘no hype just honesty’ being the motto. Fushi’s ethical stance, company philosophy along with ‘quality at good value’ product range is a perfect fit for the Ocado’s target customer.



How to buy Fushi products?



The Product Range



  • Herbal Remedies and Teas

  • Nutriceuticals

  • Hair care,  Body and bath care

  • Aromatherapy

Fushi believe that the body shouldn’t be overexposed to chemicals and unnatural elements and use natural and organic ingredients wherever possible.  Fushi are supporters of fair trade, only buying products from suppliers that do not exploit the indigenous populations. Fushi is a Member if the Ethical Company Organisation and the Good Shopping Guide

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