Many companies now say that are an ethical business. But what does this actually mean? How ethical are they? What is the relationship between green and ethical? And how does this all related to being responsible, and doing well for people and planet?
“We’re all only ethical as far as it suits us. Where do you draw the line? – What’s the ethical standard? If we had an Ethical Association, what would their criteria for membership be? If we had to meet standards for ethical-ness, what would those standards be and how would we be judged by the relevant authority?” Max Wiseberg, director of HayMax, a natural drug-free pollen barrier for hayfever on the subject of ethical.
HayMax manufactures a drug-free pollen barrier aimed at hayfever sufferers, many of whom find it works either to partly or completely relieve their unwanted hayfever symptoms including sneezing, runny nose, itchy face, throat and eyes. It is a Small-Medium Enterprise (SME), employing less than 10 people. Find more about HayMax at www.haymax.biz.
HayMax considers itself to be an ethical business. For them, this means acting responsibly – both towards people and the environment. They do this partly by being as green as possible. So the business reduces waste, recycles, has as small a carbon footprint as possible and aims to be carbon neutral by offsetting any carbon emissions. It uses local ingredients which are also organic and fair-trade wherever possible. And partly by conducting business in an ethical way – treating others fairly and resolving any disputes that arise amicably without resorting to legal action, as well as having what they consider to be an ethical product itself.
HayMax is a natural, organic product that people can use for hayfever. It traps pollen and the idea is that if you trap enough pollen then this will help curb unwanted symptoms of hayfever and ease the suffering without having to take drugs and possibly suffer unnecessary side-effects. Drowsiness, for example, is a commonly reported side-effect of taking antihistamines for hayfever.
Charitable giving could be another marker of ‘ethical-ness’. HayMax fulfil this too – they started donating to local charities once the business went into profit and say they will give more as they continue to grow. And they use an ethical PR company – Excellart – also an ethical business to promote themselves.
What about other ‘ethical’ businesses? Can ethical also apply genuinely to a large corporate, or conglomerate or international business?
Cafedirect, another ethical business is a large international business. They make coffee from fair-trade beans, giving farmers in the developing world a fair price for their product. They aim to support sustainable livelihoods, as well as the environment and say that this depends on tackling economic and social issues. They set out their values and beliefs as dealing with others fairly, acting with integrity, empowering everyone they do business with or help or employ and taking an ‘inspirational and creative’ approach to business. They say they make a quality product, which could be another marker of ethical-ness. They are a large, successful, international business but they clearly conform to many markers of what is ethical. More information about Cafedirect on their website at www.cafedirect.co.uk.
Ethical and Green
Being green (namely tackling climate change by a number of means and supporting a sustainable environment)is often associated with being ethical – it is certainly a big part of being ethical. You could look at it in terms of acting responsibly towards the planet, as well as people.
There is something approaching an ethical monitoring organisation for business. Ethical Consumer is an organisation that works on behalf of the consumer to expose unethical business practices and to rate businesses in terms of the service they provide, one of these markers being how ethical they are. Companies at the bottom of the scale include Tesco and BP, and at the top of the tree (in terms of how ethical they are) is Liberty International and Intercontinental Hotels. So being a big business doesn’t necessarily mean being unethical.
So in conclusion, ethical in business can be marked by a number of things. Including, but not solely limited to: green-ness, how a business deals with other companies, how it treats its employees, what ingredients it uses in its product or its materials, the quality of the service or product it delivers, the impact it has on the world and the environment and how it functions on a day to day basis. Essentially – the impact it has on the world around us: both people and the planet, including its values and how these are applied to both. These factors can apply to small and large businesses alike.
HayMax Limited is an active member of Ethical Junction, learn more