Ethical Pulse - from the Ethical Junction membership

Archive for June, 2010

Finca Acehuche, Caceres, Extremadura, Spain

Saturday, June 26th, 2010

A peaceful house set in a three acre walled organic olive grove with shaded areas of cork and holm oak. Reached by a kilometre rural track, the house is powered by solar panels with energy efficient fridge, lighting, washing machine. The finca was chosen for its fine views of the Sierra de Montanchez with its Moorish castle and Catholic abbey. Surrounded by unspoilt scenery and wildlife the landscape is both soft and rugged, with dramatic granite boulders, grazing pasture and fincas growing olives, figs, citrus and grapes. The small hilltop town of Montanchez is approximately ten minutes drive. Well known for its specialist shops selling jamon [cured pork], it has general shops, cafes, bars and a weekly Saturday market. http://www.organicholidays.co.uk/at/2860.htm

Organic Holidays is an active member of Ethical Junction, learn more

Learn Spanish in Latin America – Much More Than Learning a Language

Saturday, June 26th, 2010

Many people choose to learn Spanish in Latin America because of the wide range of incredible locations in which to learn the language. Students can choose a beach location like Montanita in Ecuador, or a very historic town like Cusco, high up in the Andean Mountains of Peru. Whether you want to explore archaeological sites, experience indigenous culture, observe wildlife, or simply laze on unspoilt beaches, Latin America provides all the ingredients for the perfect learning experience.

If you want to see the jungle or have always wanted to go to Machu Picchu, then take a Spanish course that facilitates these aspirations. For example, El Paraiso Spanish Language School (Costa Rica) enables students to stay in Manuel Antonio National Park, with its beautiful beaches and extraordinary biodiversity. ACUPARI Language School (Peru) is based in Cusco, the amazing capital of the ancient Inca Empire. Some students divide their time between two locations so they can explore the natural and cultural diversity of Latin America.

Another reason people choose to learn Spanish in Latin America is the immense choice of courses available. They range from private one-to-one tuition to a myriad of specialized programmes. For example, Interhispanica (Argentina) offer Spanish and Latin American economy classes. OLÉ (Mexico) offer specially designed programmes for children, teenagers and seniors. Educacion Para Todos (Guatemala) offer customised programmes for social science and medical professionals. Most language schools offer special modules to meet the needs and personal interests of students.

A popular option is to combine a Spanish course with some volunteer work, either once you have finished your language course or during the time when you are not attending lessons. Typical areas of work include helping out in orphanages or nursery schools, working in local community projects, assisting with wildlife or conservation projects. Volunteer Latin America provides information on over one hundred Spanish language schools that offer volunteer work and internships. One such school is Tandem Santiago – Escuela de Idiomas Violeta Parra (Chile), which arranges internships for high school graduates and college students throughout Chile.

Many language schools enable students to combine a Spanish course with adventure and sporting activities. For example, Andean Global Studies (Ecuador) offer Spanish classes combined with diving, surfing or kiteboarding. The Mariposa Spanish School and Eco Hotel (Nicaragua) organizes horse riding trips to the Masaya Volcano. A wide range of outdoor pursuits and activities are offered at other language schools including trekking, paragliding, rock climbing, river rafting, skiing and snowboarding.

In addition to the Spanish courses, most language schools offer extra-curricular activities to suit the tastes of all students. This includes attending sporting events, jungle hikes, guitar lessons, cooking classes, movie evenings, trips to the theatre, parties, and excursions to local places of interest (archaeological sites, indigenous communities, national parks, etc).

From the evidence cited above, it is easy to understand why many people choose to learn Spanish in Central or South America. There isn’t anywhere better to combine a language course with learning new skills and having fun. For example, a Spanish course combined with Salsa, Merengue or Tango dance lessons is a great way of meeting other like-minded travellers and having fun. Many students forge lifelong friendships through such an experience.

So what are you waiting for? Immerse yourself in the Spanish language and culture of Latin America for the most rewarding educational experience of your life.

Forget about Spain, where the accent isn’t as attractive and prices far higher than in Latin America.

Volunteer Latin America is an active member of Ethical Junction, learn more

Animal Testing – Support Brands Not Tested on Animals

Saturday, June 26th, 2010

In 1988, I chose to spend an evening viewing Victor Schonfeld’s “The Animals Film.” This was a strange and revelatory experience. Sitting in front of a small screen, the history of animal exploitation flickered before my eyes. From the first steps in the 1930’s when farm animals were crowded indoors for reasons other than winter, to dog and cock fighting, bear baiting, fox hunting and hare coursing, to name but a few. I already knew of this – who doesn’t – but I wasn’t prepared for one of the most disturbing examples of humanities grim cruelty toward animals, vivisection. Until then, I had an image of science as a dynamic, progressive, frontier-expanding activity, and of its practitioners as dedicated teams of rational, open-minded professionals whose motivation was highly moral and whose concern was to benefit humanity. Much of the evidence presented in this film suggested quite the contrary, with the main beneficiary of these tests being the company profit margin.

It is not difficult to understand why animals are treated so indifferently in a society where the powerful minority holds the majority in similar contempt. What is hard is to break the circle of unthinking cruelty, and this can only be done as people begin to question the accepted values of our way of life and the grim fact of our endemic destructiveness. Here, as with other conflicts, we must build our conceptual bridges with the resources of our age. Puzzling and agonizing though these clashes often are, we know we must somehow deal with them by working out; how we should ideally think about the world and relate to animals.

The way we think about the world has a fundamental impact on decisions concerning the treatment of animals and our relationship with them. Given the importance of this, it is somewhat surprising to contemplate that the majority of people never question the way they think about the world. In many cases the world is a place where everything is ‘natural’ and ‘inevitable.’ We seem to have an astonishing ability to close our eyes to the truth, to live in a world of delusions and make-believe. These characteristics, shared to a greater or lesser extent by all of us, have helped to create a sick planet and a great deal of suffering to animals.

If everybody showed respect and had compassion for the nonhuman world, the earth would then undoubtedly become a more balanced and healthier place to live. Furthermore, if people maintain that compassion they will automatically free themselves from their mental patterns of ignorance. Knowing what is beneficial to yourself and others, and being able to do it, is wisdom, which cuts through our fundamental ignorance. Indeed, “The greatest knowledge we can posses, Socrates maintained, the only knowledge that matters a damn, is the awareness of our boundless, fathomless ignorance.”

Essentially, what needs to be done is not that particularly difficult, it is just a matter of a simple turn-around in attitude. Just because the way we think about animals has been inoculated culturally (and not programmed into us genetically as those who take part in blood sports occasionally claim), does not mean the disease is not treatable. If changed attitudes then lead not only changes in our personal lives but also to policy changes at the corporate and government level, indeed we have cause for hope. As civilisations advance, the trend must always be toward increasing humanity and compassion, and deceasing cruelty and exploitation.

People need to educate themselves about vivisection and pass on this information to friends and family. It is only our ignorance on the issue that perpetuates this cruel and barbaric practice. Something can always be done if the will of the majority dictates it. You can find out more about vivisection on the following websites: British Union for the Abolition of Vivisection (www.buav.org), Dr Hadwen Trust (www.drhadwentrust.org), Doctors and Lawyers for Responsible Medicine (www.dlrm.org), Fund for the Replacement of Animals in Medical Experiments (www.frame.org.uk), National Anti-Vivisection Society (www.navs.org.uk), People for the Ethical Treatment of Animals (www.peta.org.uk), The Humane Research Trust (www.humaneresearch.org.uk), Uncaged (www.uncaged.co.uk). There is also a selection of informative short videos on You Tube, just enter vivisection or animal testing/experimentation.

One of the most effective ways of turning changed attitudes into positive, concrete actions is by buying products not tested on animals. The grim fact is that all too many companies still test their final products and ingredients on live animals. Buying products that are cruelty free demonstrates to those companies that continue to test that you will not be supporting them. Nowadays, it’s very easy to find products not tested on animals and these can easily be found on the internet (i.e. www.caringconsumer.com; www.gocrueltyfree.org; www.leapingbunny.org, www.uncaged.co.uk/crueltyfree.htm, etc), in whole-food and ‘alternative’ shops, and increasingly in some supermarkets (i.e. all Co-op own brands are not tested on animals).

Unlike so many other animal abuses, the issue of using animals in product testing is one that ultimately rests with consumers. Reliance on animal testing methods for cosmetic and household products will continue unless concerned citizens speak out with their purchasing power. By making informed humane choices and encouraging others to do the same, individuals can push for an end to product testing and stop the needless suffering of countless animals each year.

Laboratory animals do not have a voice, so we must use our purchasing power to speak out for them.

Written by the webmaster of Volunteer Latin America

Volunteer Latin America is an active member of Ethical Junction, learn more

Responsible Travel Tips

Saturday, June 26th, 2010

Whether you are planning the trip of a lifetime, a gap year abroad or just a holiday break, you can make a difference when you travel, not only for yourself but for the people and places you visit.

Being a responsible traveller means more than just offsetting your carbon emissions, it requires thought and preparation. Responsible travel is based on the principles of sustainability and it requires you to examine the environmental, social and economic dimensions of your trip. Thus, responsible travel is all about minimizing the impact of your travel and maximizing the benefits for local economies, environments and host communities.

Making informed choices before and during your trip is the single most important thing you can do to become a responsible traveller.

Give some serious thought to your packing list. Your hi-tech synthetic travel jacket might keep you snug, but is it also warming up the planet or exploiting the people you plan to visit? Your soap and shampoo may smell wonderful but are they biodegradable? Try and ensure your backpack contains as many ethical products as possible (i.e. environmentally-friendly, fair-trade, not tested on animals etc).

Travel lightly and leave any excess packaging at home (i.e. plastic wrapping) – your hosts shouldn’t have to deal with your rubbish.

Educate yourself about the destination you are visiting by reading guidebooks and travel articles: culture, religion, geography, politics, ecosystems and local customs.

Consider your carbon footprint when using air travel as your flight will do more damage to the environment than any other aspect of your trip. You can offset your carbon dioxide emissions through any of the following organisations: Carbon Clear; C-Change Trust; Climate Care; Future Forests; Sustainable Travel International; Tree Flights or the World Land Trust.

Use public transport, hire a bike or walk when convenient – it’s a great way to meet local people and reduce pollution.

Try to support the local economy by buying regional products instead of imported goods. Use local services and businesses which employ members of the community, it is far more enriching and is mutually beneficial.

Help preserve local wildlife and habitats by respecting rules and regulations, such as sticking to footpaths or not standing on coral. Take care not to buy trinkets and souvenirs made from local flora or fauna. By buying products made from coral, starfish, shells, fur, ivory, hides, feathers, horns, teeth or eggs, amongst other things, you may be encouraging an illicit trade in endangered wildlife.

Animals are not here to amuse us, so do not support this trend by visiting circuses, festivals and carnivals where performing animals are used.

Respect local customs, traditions and culture – a responsible traveller doesn’t go abroad to force their world-view on developing communities. Always ask before photographing local people.

Think carefully about what’s appropriate in terms of your clothes and the way you behave. You’ll earn respect and be more readily welcomed by local people.

Respect local laws and attitudes towards drugs and alcohol that vary in different countries and communities.

Try to learn some words in the local language such as please and thank you, as this will be greatly appreciated and shows a respect for the culture.

Don’t be obsessed with getting the lowest price when haggling. What does a few pence mean to you compared to the seller?

When eating out, choose small local restaurants so you will benefit individuals instead of foreign companies. Drink local beer, wine and fruit juices rather than imported brands. Take a strong water bottle and boil or purify your drinking water, rather than buying bottled water.

Always try and use local energy and water as efficiently as possible and adopt a zero-litter policy.

When travelling or trekking in sensitive places use a solar powered battery charger for cameras, iPods or global positioning systems to avoid wasting batteries.

When travelling to impoverished countries do not give out medicine to alleviate suffering unless you are medically qualified. It is better to give your unused first-aid kits to local clinics or health charities rather than ‘experiment’ on local people.

If you intend you volunteer overseas try and choose a locally run organisation so all your money goes to the cause rather than paying for the marketing and administration of a volunteer-sending agency. Some foreign run agencies offer little more than glorified holidays and are often more interested in making money than helping the environment or local people. No one benefits from these placements apart from the companies that organise them.

The guidance above is for anyone looking to travel in a way that lessens their impact on the environment and provides genuine benefits for conservation and local people.

Changes in our attitudes to travel and tourism will help build the kind of world that can be enjoyed by our descendants in perpetuity.

Volunteer Latin America is an active member of Ethical Junction, learn more

Climate Change – Change Your Lifestyle Rather Than Purchase Carbon Offsets

Saturday, June 26th, 2010

Rather than sending hard-earned cash to offset companies, we need to examine our lifestyles and consumptive behaviour. We must all do what we practically can to cut down or avoid carbon emissions before signing up to some carbon offsetting scheme. Purchasing offsets can be seen as a way to avoid real behavioural change by individuals in reducing their carbon emissions. Shortcuts are not the answer.

We need to take personal responsibility for the environment (e.g. acquire a carbon consciousness) and directly offset our own emissions. This includes reducing emissions at source by looking at energy conservation and efficiency measures (e.g. making our homes energy efficient, switching off appliances, changing to a ‘green’ supplier of electricity, using solar heated hot water, etc). Carbon dioxide emissions from the housing sector accounts for at least 27% of the UK’s carbon footprint.

We must make the effort to purchase products that have been made with minimal harm to or exploitation of humans, animals and/or the natural environment. Ethical consumerism is practiced through ‘positive buying’ and is a very effective tool in reducing carbon emissions. For example, make a point of buying produce that is sourced locally, is organic and/or fair trade. Think holistically about what you buy – how was it produced, where has it come from (supermarket food travels on average 2,500 km before it gets to you), what networks were required to sustain its production. By favouring ethical products you directly support progressive companies.

Nothing highlights the importance of addressing the consequences of our actions as consumers more than what is happening in the Amazon. Every year large areas of the Amazon rainforest are being destroyed by agribusiness corporations to grow hundreds of thousands of tonnes of soy beans. These companies then export the high protein soy to Europe and China for use as cheap animal feed (90% of soy exports are fed to animals raised for meat – primarily chickens and pigs). Factory farming for meat and dairy is at the heart of a hidden chain that links the food on our plates to rainforest destruction in South America. To make them grow quickly and produce high yields, animals in factory farms are being pumped full of imported soy crops – creating demand for vast plantations that are wiping out forests and forcing indigenous communities off their lands. The UK imports over two million tonnes of soy each year from South America to feed animals and spends £700 million of taxpayers’ money to prop-up intensive meat and dairy production in England.

Although soy is one of the main drivers of Amazon destruction the cattle industry is the single biggest cause of deforestation in South America. The Brazilian cattle industry is the leading cause of deforestation and it is estimated that cattle ranchers destroy at least one acre of Amazon rainforest every 8 seconds. Over the past decade more than 10 million hectares – an area about the size of Iceland – was cleared for cattle ranching as Brazil rose to become the world’s largest exporter of beef. Brazil is currently the fourth biggest emitter of greenhouse gases in the world, 75% of which stem from deforestation.

Forests are vital to stabilizing the world’s climate because they store such large amounts of carbon. It is estimated that the Amazon alone stores somewhere between 80 to 120 billion tons of carbon. If the Amazon were destroyed, it would release some 50 times the annual greenhouse gas emissions of the United States. A fifth of the Amazon rainforest has been lost since 1970.

As the destruction of the Amazon rainforest is linked to a handful of the world’s largest food companies and commodity traders, you can help protect it and combat climate change by refusing to purchase factory farmed and imported meat products from supermarkets, fast food restaurants and other outlets (the UK is the second largest importer of processed Brazilian beef in the world – 50,000 tonnes in 2008). This will put pressure on supermarkets and high-street brands to clean-up their supply chains. You should also boycott goods made from cattle that have been linked to rainforest destruction (e.g. leather products and cosmetic ingredients) and the multinational corporations (global brands) behind these products. Better still, why not switch to a vegetarian or vegan diet as what the soy and cattle industry demonstrates more than anything is that meat consumption is bad for the environment and simply not sustainable. Switching to a vegetarian diet would reduce your carbon emissions by a colossal 50% and going vegan results in an even greater reduction.

The ‘Meat Free Mondays’ initiative launched by Paul McCartney and his daughters highlighted the impact of meat production on climate change. Cutting down or giving up meat is the single most effective act anyone can take to lessen greenhouse gas emissions. A ‘meat free’ diet is also better for your health. Fresh evidence from the largest study to date to investigate dietary habits and cancer has concluded that vegetarians are 45% less likely to develop cancer of the blood than meat eaters and are 12% less likely to develop cancer overall.

While boycotts and ethical consumerism campaigns are legitimate attempts to create market pressure to reform specific practices, while rewarding producers with favourable practices, they fail to address one of the most serious problems inherent in modern day societies – the mass production and consumption of goods. Whatever products you buy it takes energy to get them into your shopping basket (e.g. energy to mine raw materials, make the product and ship it). There will also be other hidden costs (e.g. the exploitation of humans, animals and/or the natural environment) infused in the production and sale of goods.

In order to live in harmony with our planet and reduce greenhouse gas emissions, we need to go beyond ‘ethical shopping’ and try to divorce ourselves from shopping altogether. We need to simplify our lives, decrease consumption, and thus shrink our economic needs. In so doing, we limit the time that we must devote to waged labour, and regain control of our time, the most precious commodity in our lives.

Simplifying your life is one of the most beneficial things you can do for the environment and your carbon footprint. On a day to day level, it’s about reducing our consumption of the world’s resources, re-using items rather than throwing them away, recycling our waste, buying local foods (or growing your own food), walking and cycling more. Other examples include swapping your car for public transport (cars are responsible for 40% of personal emissions on average) and cutting back (or eliminating) the number of short breaks on cheap flights.

Living sustainably is not only about knowing how to make greener, more ethical, practical choices in our lives. It is also about valuing our health and wellbeing, our relationships and community above the need to consume and exploit.

Proponents of ‘sustainable living,’ ‘simple living’ (voluntary simplicity) and ‘downshifting’ realise that quality of life is much more important than quantity. Consumerism often leads to stress and dissatisfaction because it creates a society of individualistic consumers who measure both social status and general happiness by an unattainable quantity of material possessions.

The evidence cited above clearly demonstrates that making changes to our lifestyles can be a far more effective tool in preventing climate change than the carbon offset model. Instead of paying to rectify the damage once it’s done, we should take steps to reduce our own carbon emissions by taking personal responsibility for the environment, simplifying our lives, and addressing the consequences of our actions as consumers.

Volunteer Latin America is an active member of Ethical Junction, learn more

Volunteer Abroad with a Clean Conscience

Saturday, June 26th, 2010

It is also understandable why the green lobby and the tourism industry has brought into question the justification for volunteering abroad and why volunteers sometimes feel like they are caught in a conundrum.

Global warming is one of the most serious threats facing the world and some of the leading campaign groups have stated that the most ethical thing we can do for the environment is to stay at home. Whilst we can all agree that the best form of travel is to avoid flying, we should not stop flying altogether. That would send us back to the dark ages with massive unemployment (1 in 10 people work in the tourism sector), business recession, and increased poverty (deepening recession, increased unemployment and worsening poverty is not conducive to creating new lower carbon technologies and lifestyles).

There are many people who rely on tourism for their livelihoods and many natural habitats depend on visitors for their survival. If you want evidence of this you should look no further than Latin America. Tourism is a big contributor to the economy of many Latin American countries and the industry generated nearly US$2 billion in Costa Rica alone in 2007 (three-fifths of GNP). Tourism helps support some of Latin America’s most fragile natural habitats and if we stopped flying there many national parks and private reserves will lose their incomes, deforestation will increase and global warming will accelerate. Unless we support the people and communities now making money through ecotourism they have no other choice but to exploit natural resources.

Similarly, it is worth noting the importance of international volunteers to conservation efforts in the region. Without the commitment and financial support of international volunteers, many organizations would be unable to carry out their vital work. This is because there is generally very little governmental or outside support for these organisations and the projects which they manage. Your contribution as a volunteer could help ensure the long-term survival of a tropical forest or an endangered species. This is because you are actively participating in the conservation of that habitat or species. The participation of international volunteers also enables money to reach grassroots level of society and this can change a small communities perception of their environment or an endangered species.

The question of whether it is possible to be an ethical volunteer seems to largely rest on the ability to make informed choices before and during your trip. If you choose the right project, minimise the impact of your travel, maximise the benefits for local economies, and stay for a considerable period of time, then you can most definitely volunteer abroad with a clean conscience.

It is worth mentioning the importance of choosing the right project before setting off and the key message is – do your research if you want to so some really valuable work. Prospective volunteers must examine the work they will be doing and how it affects local people and the natural environment. Although there are some good placement companies out there, a do-it-yourself placement is the most ethical form of volunteering as you work directly with the host organization. You also have the assurance that all your money goes to the cause rather than paying for the marketing and administration expenses of a volunteer placement (sending) agency. If you opt to work through an agency please be aware that some of these agencies offer little more than glorified holidays and others are more interested in making money than helping the environment or providing sustainable and well-targeted help for local communities. No one benefits from these placements apart from the companies that organise them. An ethical volunteer ensures that as much of their money as possible reaches the grassroots level of society. Eco-conscious travellers should consider contributing to a project that helps reduce the impact of climate change and/or provides a hands-on approach to offsetting their own carbon emissions.

It is also worth mentioning the length of time volunteers spend overseas. You are clearly going to do more harm than good if you travel all the way to Costa Rica from the UK (a carbon-heavy 8,700km flight) to rescue sea turtles and stay for only a few weeks. To maximise the benefits for local communities and negate the environmental impact of your flight you need to contribute to a project for a much longer period of time. A long stay is more sustainable if travelling long distances as this will enable you to minimise the impact of your flight. The time spent as a volunteer is time not spent contributing to carbon emissions in your home country (i.e. non use of home appliances, zero emissions form you car, etc). A long stay also eliminates the need to take several shorter holidays throughout the year.

In reality, the dramatic growth in short breaks and cheap flights is a more pressing issue than questioning the justification for volunteering abroad, particularly if volunteers wish to devote their time and energy to do something positive for the environment. Those who want to stop us flying should focus more on the business and the leisure side of flying rather people wanting to make a difference (e.g. those that fly with a purpose). The destruction of the Amazon and other tropical forests around the world should also be a priority for campaign groups (e.g. air travel accounts for less than 5% of carbon dioxide emissions, clearing tropical forests for agriculture is estimated to produce 18% of the world’s carbon dioxide emissions – more than the entire global transport system).

Volunteer Latin America is an active member of Ethical Junction, learn more

The Latin Lounge

Saturday, June 26th, 2010

The Latin Lounge is part of the Volunteer Latin America organization. The blog provides news, views, events, travel tips and information related to volunteering in Central and South America. It is aimed at everyone with an interest in Latin America, providing a diversity of posts covering everything from environmental issues to music and cinema.

Volunteer Latin America is an active member of Ethical Junction, learn more

Volunteer 4 Africa

Saturday, June 26th, 2010

Are you looking for low cost volunteering opportunities in Africa?  Volunteer 4 Africa provide information on a wide variety of conservation and community service projects. Their website enables you to search for projects that match your budget. Everything you need to set up a placement is provided, including web links and email contacts. A small membership fee is required to use the site but it is well worth it. Highly recommended.

Volunteer Latin America is an active member of Ethical Junction, learn more

Are you Running a Green Website?

Saturday, June 26th, 2010

When looking for innovative web solutions at affordable prices it is important to consider what impact your web presence will have on the environment. Webmasters should do all they can to help fight pollution and preserve our natural resources. Whatever the size of your website (small business, personal) you can be part of a cleaner future by choosing 1&1 Green Hosting. This will demonstrate that your website is eco-friendly and show you’re committed to doing your part to help support renewable energy programs. 1&1 is the first globally green web hosting company and supplies all its European data centres with electrical power from renewable resources like wind, water, or solar energy. If you or anyone you know is still looking for an affordable way to host or build their website, contact 1&1.

Volunteer Latin America is an active member of Ethical Junction, learn more

Riding the Kalkhoff Sahel Pro Disc electric bike

Friday, June 25th, 2010
2010 Kalkhoff Sahel Pro Disc Alfine electric bike

 This week I had an opportunity to take the Kalkhoff Sahel Pro Disc electric bike for a long ride for the first time.

Kalkhoff introduced the Sahel range this season because… actually, I’m not sure why, but I can say why it’s great fun to ride.

First thing you notice when sitting on the Sahel Pro is how the very posh-looking saddle moves down and back a little. Hmm, that feels rather good, you think, and you’re not even moving yet. It really makes sense when you encounter your first pothole.

The usual ‘Gdunk-UNGH!’ sensation is missing. It’s more of a ‘GDunk-aah’ as both the initial bump and the brief deceleration from slowing down on impact are damped by an ingenious two-way spring mechanism supporting the seat. It’s quite unlike other suspension seatposts I’ve tried and makes the Sahel Pro a memorably comfortable ride. Generously yielding, expensive-feeling hand grips help mop up any vibration from the front wheel. The overall effect is magnificent.

As do the balloon tyres. They’re awesomely chunky and contribute a lot towards the Sahel Pro’s macho looks. Along with its brooding, dark, matt olive paintjob, twin disk brakes and wafer-thin composite mudguards, it looks like no other electric bike in the Kalkhoff range.

So there you go, racing down the road in a great deal of comfort, looking very good indeed. But where best to ride it?

Well, my first ride was a brief tour of the streets surrounding our new electric bike shop in Richmond. Very hill in parts, particularly Nightingale Lane, it tackled all available gradients with ease in high power mode in the middle gears. Unusually for Kalkhoff, the Sahels come with 26-inch wheels, so they’re not the best bikes for long-distance, high speed commutes through well-surfaced roads. Where the Sahel Pro feels best is on trails and tracks, parkland and open countryside. It looks like it wouldn’t mind getting dirty.

Like all the 2010 range, it packs the new spec 250 Watt Panasonic motor which provides extra assistance in the high power mode, the superb Alfine 8-speed hub and a great set of lights.

Come and feel the quality and maybe take it for a spin at either our newly-opened Richmond shop in London or at our premises in Loughborough, Leics.

50 Cycles LTD is an active member of Ethical Junction, learn more


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