Interview with an ethical textile designer and TV gameshow winner!
Holly: I’ve seen from your bio that you trained in London, but from there how did you get started in the fashion industry?
Anna: I had a very unusual and different intro into the world of fashion! I appeared on a Saturday night gameshow with Gaby Roslin called ‘Whatever you Want’ and along with two other contestants I had to design and make an outfit for Topshop. I won and the dress I designed was sold in Topshop’s all over the UK and I also had a month’s work experience in the design department which luckily led to all sorts of other design work.
Holly: What was it like designing ranges for top high street retailers such as Topshop and Faith?
Anna: It was very exciting working with Topshop and Faith. They both are amazing retailers and I really enjoyed designing the ranges for them, I had great fun!
Holly: I’ve seen from your bio that for your latest range of leather accessories that you were inspired by your love of Elvis and glitter. Where else do you find inspiration from for your designs?
Anna: I have always had a love for old Hollywood movies and stars like Rita Hayworth and Marilyn Monroe. I also love the glamour of the showgirls from the early 19th century Zeigfeld Follies alongside current designers such as Balmain, Luella Bartley and Scott Henshall. Mix that up with a bit of rock chick crossed with the colour scheme of the 80’s and that’s me!
Holly: What has been the highlight of your career so far? And what do you hope to achieve in the future?
Anna: One of my favourite and memorable moments was turning on the tv to see Denise Van Outen wearing one of my customised t-shirts that I sold in Topshop, that particular t-shirt sold out the day after would you believe. I would in the future I like my label to be available to more stores and on-line boutiques and of course for more celebs to be seen wearing it!
Holly: What do you have planned for your next range?
Anna: I’m currently designing a new accessories range using lace, fringing and studs. I love coming up with new ideas and working them through to the finished product.
Holly: Finally, what tips do you have for budding designers? Or anyone who hopes to get involved in the world of fashion?
Anna: The fashion industry is a tough one but I would say the best way to start off is to get some good work experience, you might not get paid but it’s an invaluable introduction into the industry. You can offer to dress at catwalk shows or maybe run errands for the designers themselves. Retailers are also willing to take on work experience in their head offices, you can but try! Otherwise if the high-end fashion isn’t quite you and like me you enjoy making things then websites such as Etsy, E-hive and Misi are ideal. For a small fee you can set up your own on-line shop to sell your creations.
Anna Londei’s range of recycled denim and sequin accessories are available to order now from www.puredesigncompany.co.uk. Interview by Holly Langford , Pure Design Digital Marketing Intern
Pure Design is an active member of Ethical Junction, learn more
