10:10:10 and Tatty Bumpkin
Sunday 10th October, 10:10:10, is a global day of positive action on climate change. From sumo wrestlers cycling to training in Japan to 10,000 schools planting trees in Croatia and Russia; from a carbon-cutting telethon on national TV in the Netherlands, to hundreds of people in the UK sitting down to low-carbon Sunday lunches, it is going to be a really inspirational day.
Children’s lifestyle brand Tatty Bumpkin has always been at the forefront of ethically sourced clothing and this year saw them become the first children’s brand in the UK to launch an entirely carbon neutral collection. It has complimented their existing range of fairtrade, organic and sustainable clothing and accessories.
Government website Actonco2.direct.gov.uk recommends easy ways to cut your fashion carbon footprint: “Look out for labels such as Organic, Öeko-tex, Fair Trade, all of which show the garment has been made in a way that minimises its impact on the environment”. In addition to being carbon neutral, Tatty Bumpkin uses SKAL certified cotton and Öecotex certified bamboo; dyes are all enzyme free making them perfect for sensitive skin.
Through a company called Piqqo, the carbon footprint for the lifespan of each of the carbon neutral garments in the Tatty Bumpkin range has been calculated and offset through carbon credits. In this case, the offsets are all in support of the Kikonda Reforestation Project in Uganda. The Reserve employs and trains local people to restore and expand forest areas through tree planting initiatives. More than 200 people have found work through the reforestation activities and their families have settled in the surrounding neighbourhood making the Kikonda Forest Reserve one of the most peaceful areas of the district.
When a customer purchases one of Tatty Bumpkin’s carbon neutral garments they will receive a tag with a unique code which, when entered onto Piqqo’s website, details the project and how the carbon credits are being used.
Another factor in reducing one’s fashion carbon footprint is the longevity of items. Tatty Bumpkin road-test their clothes on their own children, so you can be guaranteed that they are going to last no matter how active your little one is. “To make a tonne of clothing uses more energy than to make a tonne of steel. Yet in the UK we buy 2 million tonnes of clothes every year, and chuck more than half of that into landfill sites. Buying to last means you can splash out every now and then on well-made designs that will last longer – and you’ll be tackling climate change in the process.”
For more information on Tatty Bumpkin or their ethical credentials please contact Amy. 01732 812212 amy@tattybumpkin.com
To view the full range of Tatty Bumpkin products please visit http://www.tattybumpkinshop.com
For more information on Piqqo and the Kikonda Forestation Project please visit http://www.piqqoprojects.com
For more information on 10:10:10 please visit http://www.1010global.org/uk
Tatty Bumpkin is an active member of Ethical Junction, learn more
Tags: 10:10, climate change, Lifestyle
October 20th, 2010 at 10:40 am
Well done Tatty Bumpkin! We are great fans of your ethical clothing and are proud to have your products in our ethical animal themed online giftstore. We are pleased to hear of your support of 10:10:10. We at ADO also covered this event and promoted it through our website and social network following. It was truly a great day and indeed progrees in the face of the inability of governments to address the issues with any commitment.
For those looking at purchasing ethical gifts, please visit http://www.animaldaysout.com/giftstore for Tatty Bumpkin products and other great ethical suppliers.