

Fairwind is now taking orders for the only fairly traded Christmas trees (“Fair Trees®”) in the UK this year. They are available nationwide from www.fairwindonline.com and will be delivered in the week beginning 6th December.
The BBC, with help from Fairwind, has filmed a documentary on the serious ethical issues around Christmas trees. This will be aired in early December on TV and radio, so Fair Trees® will be a hot topic this Christmas.
Fair Trees® has celebrity support from Katie Melua:
“I am absolutely thrilled that fair trade has reached the poor cone pickers of Georgia. Fair Trees® is a wonderful project that helps improve the lives of many people in remote areas of Georgia, the country where I was born.”
Nordmann Fir trees
The trees are genuine Nordmann Fir trees of exceptional quality, grown using the best and ethically sourced seeds. They retain their needles exceptionally well and are no more expensive than other Nordmann Fir trees.
Retail prices this year will be £25 for a tree up to 4ft (100-125cm), £29 for a tree up to 5ft (130-150cm) and £37 for a tree up to 6ft (150-175cm).
And this year Fairwind is also selling Baby Fair Trees – potted Nordmann Fir trees that are only 80 -90cm high (including the pot). These eco-friendly trees are perfect for the porch or a child’s bedroom and after Christmas they can be planted out in the garden and reused year after year. Not only are these trees fair trade, but they help reduce CO2 emissions and the waste that is created at Christmas time. Retailing at £29 each, these cute trees are perfect for homes and rooms with little space.
Ethical issue
About 5 million Nordmann Fir Christmas trees are sold in the UK each year. But until now very few people in the UK have been aware of the serious ethical issues behind buying these trees at Christmas.
The seeds for Nordmann Firs are sourced from natural forests, mainly in Georgia (the seeds can’t be farmed satisfactorily). Harvesting of the seeds in Georgia is carried out by hand under remarkably primitive conditions. The Georgian cone pickers climb up 30 metre high fir trees in order to reach the seeds. They work entirely without safety equipment and in 2004 two workers fell to their death during the harvest. Several accidents happen each year, but despite working in such dangerous conditions the cone pickers are usually paid such low wages that it is difficult for them to support their families. They also have no insurance so any injuries seriously affect their already limited ability to support their families.
Fair Trees® campaign in the UK
Fairwind is campaigning to persuade UK growers to tackle the ethical issues that arise throughout the supply chain (from the Georgian cone pickers, to the migrant labour on UK farms and the environmental impact of farming trees) by converting their trees to Fair Trees®. Any publication wishing to support this campaign should get in touch with Teresa Owen at Fairwind.
Fair Trees® aims to bring together all of the members of the Christmas tree industry to promote socially responsible trade and production. Fair Trees®, through the Bols Xmas Tree Fund (see below):
•invests in providing safety equipment for the cone gatherers in Georgia;
•provides health care for the workers’ children;
•supports decent schools in which to educate the children;
•looks towards a future when cloning makes seed harvesting unnecessary;
•helps finding alternative work.
If any grower can commit to the following 3 initiatives they can use the Fair Trees® branding, and sell their trees as fair trade trees, in return for donations to the Bols Xmas Tree Fund.
To become a Fair Trees® producer a grower needs to:
1. Commit to growing fair trade Christmas trees and start sourcing fair trade seeds and/or saplings.
2. Cooperate with local unions for fair working conditions and fair wage agreements for all employees in the Christmas tree industry.
3. Work towards Global GAP (responsible farming) approval.
Why Global GAP and unions? Fair Trees® is more that a marketing ploy, it is a genuine social venture that covers all areas of production, nationally and internationally
Fairwind in partnership with Bols Forstplanteskole
Fairwind is currently the only importer and retailer of Fair Trees® (fair trade Nordmann Fir Christmas trees grown in Denmark) in the UK. The trees are supplied by Bols Forstplanteskole, a successful Danish Christmas tree grower that achieved Danish fair trade accreditation in 2007 and will become a full member of the World Fair Trade Organisation (WFTO) next year. Bols Forstplanteskole is the brains behind the Fair Trees® scheme.
Any grower can become a Fair Trees® grower by simply complying with the terms of the Fair Trees® scheme (above).
Danish fair trade accreditation – The Bols Xmas Tree Fund
The Bols Xmas Tree Fund was founded in 2007, and shortly afterwards the Fair Trees® brand was certified by Fair Trade Danmark and will have full WFTO certification in 2011.
The Fund aims to create awareness about and improve the terrible conditions under which the Georgian cone pickers live and work. The Fund provides the cone pickers with Danish-made safety equipment and ensures that the workers are instructed on safety. In addition, the Fund works towards creating proper conditions for workers and their families through financial support for schools, books and health care. And of course the workers are paid a fair price for their work and are insured against death or injury.
Fair trade Christmas decorations
And no fair trade Christmas tree would be complete without fairly traded Christmas decorations. Fairwind’s range of stunning silk tree decorations are wonderful and unusual gifts or stocking fillers handmade by polio and landmine survivors in Cambodia. Made by hand with exceptional attention to quality and detail, the range includes stars, hearts, reindeer, rocking horses and even elephants. With prices starting at £2.50, these ethical tree decorations are always popular. Lifestyle AND cutout shots of all of the decorations can be downloaded from Fairwind’s website at http://www.fairwindonline.com/resources.asp No log-in required.
For more information please contact:
Teresa Owen
Fairwind
t.owen@fairwindonline.com
T: 0845 196 0256
M: 07824 319701
Fairwind is an active member of Ethical Junction, learn more