Communications: People aren’t lazy
There’s a myth in communications. The myth is that you need to make information easy to understand because people are lazy. You might wonder what the problem with this myth is as making information easy to understand is a good thing, right? Well, although there isn’t a problem with making information easy to understand, there is a problem with thinking that it is a cure for ‘lazy’ people. If someone doesn’t interact with your brand there is more at play than just laziness.
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