The first feminine hygiene product in the World to achieve an international Environmental Product Declaration
Natracare’s Ultra Pads are the first feminine hygiene products in the world to achieve an independent acknowledgement of their carbon footprint, in the form of an independently-assessed International Environmental Product Declaration (EPD).
Now Natracare is throwing down the gauntlet to other companies to go through the same process so that the public can start to make informed choices based on fact not spin.
Many people living in the UK would like to make a difference and help to protect the environment but messages are confusing and the public are being green-washed from all directions. There is now a reasonably high public awareness that reducing our carbon footprints is a good thing but few people know what their current footprint is or what it should be. Susie Hewson, founder of the Natracare range says "The market for carbon off-setting is growing at break-neck speed with all sorts of companies and brands claiming that they offset their carbon footprints, but it’s a very haphazard approach. Few actually know what their footprint is, so how do they know what action is needed to counter the impact on the environment?"
Natracare worked with PIRA2 to pull together the data needed for its application for a European Product Declaration. The International EPD Consortium (IEC) assessed the information provided and has granted the EPD to Natracare for its Ultra Pads. It has been calculated that if the average woman uses 17,000 pads in a lifetime, for Natracare pads that adds up to just 398.888 kg of carbon dioxide. According to The Woodland Trust planting and managing five trees will offset one metric tonne of CO2, so a lifetime’s use of Natracare pads can be offset with just two trees! As a result, Natracare is supporting the Woodland Trust to plant trees to offset the carbon footprint from all their Ultra Pads produced last year for the UK. Every future pack produced will be offset in the same way.
Whilst the carbon footprint is important, within the ecological makeup of Natracare pads, there are other lifecycles to consider, such as the use of organically grown and processed cotton and its low chemical impact on the environment compared to brands using conventionally grown cotton (grown using pesticides and herbicides) and processed synthetics and plastics. The production and use of pesticides, such as Endosulfan and fertilisers, plastics from crude oil, and chlorine, burden the environment with their carbon footprint and the toxic effects of production and release of these chemicals into the environment, including pesticide poisoning, acidification of trees, loss of wildlife and diversification of species as well as a negative impact on climate.
Societal responsibility, such as European Governments commitment to greener energy production, can further help to reduce the CO2 footprint of LCA products. This is one factor holding Natracare pads back from achieving even more carbon neutrality. More than one quarter of the Ultra Pads’ carbon footprint is attributed to the energy used to produce the organic cotton nonwoven because of the lack of commitment to greener energy sources in parts of the EU where this material is made. This factor gives a clear indication of what else the manufacturers of Natracare Ultra Pads are doing to sustain such extremely low CO2 emissions product.
Natracare tampons, pads, liners and wipes are all 100% totally chlorine-free, plastic-free and crude oil derivatives-free. The company behind Natracare, Bodywise, is a British-owned company, manufacturing only in Europe since 1989.
The full Natracare range of over 24 feminine hygiene products includes:
- *Certified Organic 100% Cotton tampons with and without applicators (Soil Association*)
- Natural Ultra pads with and without wings and Panty liners with certified organic 100% cotton covers
- Organic cotton Intimate wipes and Baby wipes Maxi pads and Nursing pads.
1 Reference S-P00135 http://www.environdec.com/
2 PIRA International is a leading consultancy, testing and media business, which specialises in retail supply chain technologies related to industries, such as packaging, paper, plastics, printing, publishing and consumer goods. PIRA is acknowledged as one of the key knowledge providers in these industry sectors.
http://www.natracare.com