Ethical Pulse - from the Ethical Junction membership

Posts Tagged ‘Campaigns’

A life sized approach

Thursday, September 1st, 2011

As the creative industries struggle to re-define their boundaries, Life Size Media, a specialist communications agency, has done it differently from the beginning.

Recently, there has been much talk of a changing tide across the communications industries. With digital agencies, design gurus and media planners moving in on public relations’ territory, agencies are being forced into non-traditional spaces. And as client’s budgets tighten, the demand for specialist industry knowledge grows; calling into question the generalist foundation on which today’s PR ‘gurus’ built their careers.

Life Size Media, who last week celebrated their first birthday, takes a different approach.

The company’s unique structure of ‘campaigns’ (PR and social media) and ‘projects’ (film production, websites, design and branding) challenges traditional models, offering clients the complete spectrum of communications within one agency.

Alisa Murphy, founding director of Life Size Media, explained: “Companies are struggling to find the resources and time to juggle working with lots of different agencies. At Life Size Media we aim to operate like an internal department, offering our clients a multi-pronged, consistent and creative approach.”

And it’s not just their structure that makes Life Size Media different. By choosing to work with companies within the low-carbon, clean tech and sustainability sectors, the team are fast becoming experts in the sectors they are passionate about.

“Solving energy and climate change is the issue of our generation; for the communications industry that presents both a challenge and an opportunity,” commented Emma Murphy, founding director of Life Size Media.

She continued: “All too often, the stories of the scientists, engineers and innovators developing means of seeking answers to that challenge aren’t heard. Our clients know that we are just as passionate as they are about changing that.”

With public opinion shifting in favour of low-carbon, and the communication industry reinventing itself, the time has come for specialised, adaptable agencies to come into their own.

Life Size Media is an active member of Ethical Junction, learn more

Top Chefs Support Healthy Eating Fortnight

Wednesday, September 29th, 2010

TOP CHEFS SUPPORT

ESSENTIAL HEALTHY EATING FORTNIGHT 

Eight top chefs have given one of their favourite recipes to encourage people to cook healthy food at home during Healthy Eating Fortnight (October 18-31, 2010).

Rose Elliot, Rachel Green, Annabel Karmel, Nick Nairn, Jo Pratt, Simon Rimmer, Antony Worrall Thompson and Aldo Zilli have each given a healthy eating vegetarian recipe to appear in the Essential Healthy Eating Booklet, published by Essential, the leading independent organic, whole food, vegetarian producer.

Tempting Recipe Ideas

The Essential Healthy Eating Booklet includes a range of tempting dishes.  Aldo Zilli and Nick Nairn have lighter meals with their Lentil, Feta & Roast Pepper Salad and Asparagus with Boiled Eggs & Parmesan.  Rose Elliot’s Lentil Croquettes with Tomato Sauce and Annabel Karmel’s Vegetarian Lasagne are traditional family favourites while Jo Pratt’s Tenderstem Broccoli Biryani and Rachel Green’s Pea Hummus Wraps make for colourful dishes.  To finish off, Antony Worrall Thompson’s Herby Fruit Salad and Simon Rimmer’s Almond Granola Bars will satisfy your sweet tooth while still keeping things pretty healthy at home.

“If you want to eat healthily, home cooking is a good place to start because you know exactly what ingredients are being used and there are no hidden ‘food demons’ such as extra salt, sugar, preservatives, fillers or over-processed, nutritionally poor ingredients,” says leading nutritionist Fiona Hunter.  “It’s terrific that these renowned chefs have given up some of their favourite healthy recipes so people can try some new dishes at home,” says Fiona. 

Making a few simple food swaps in everyday cooking can also help produce a healthy meal: here are Fiona Hunter’s Top Ten Swaps

*           Swap butter for olive or rapeseed oil when cooking

*           Swap salt for fresh herbs, garlic or lemon zest for seasoning

*           Swap canned fruit in syrup for fruit in water or fruit juice

*           Swap canned beans and lentils in salted water for pulses in water

*           Swap mince beef for turkey or Quorn mince

*           Swap white bread, pasta and rice for whole grain varieties

*           Swap fizzy drinks for fresh fruit juice topped up with fizzy water

*           Swap cream for Greek yogurt

*           Swap sweet biscuits for oatcakes topped with mashed banana

*           Swap sugar for light agave syrup or honey in recipes

The Essential Healthy Eating Recipe Booklet can be downloaded at

(http://www.ethicallyessential.coop/view_page.php?pid=34&ptitle=Healthy+Eating+Fortnight&osCsid=sv0argbhl0rm5tc63nis37k9j4)

 


Essential Trading Co-operative Ltd is an active member of Ethical Junction, learn more

Green Web Hosting Offer for 10:10

Monday, September 27th, 2010

If you are participating in 10:10 – the global project to cut carbon emissions by 10% in a year – you’ll know that 10/10/10 is the global day of doing.

So, to celebrate the day and help others lower their carbon emissions we have a special Green Web Hosting offer!

Businesses, organisations or individuals registered to take part in the 10:10 project get 10% off their Green Hosting subscription!

 

About Green Hosting

Green Hosting powers your website by the wind, not fossil fuels. The hosting servers, routers and air conditioners all run on renewable energy.

We host websites of various sizes from personal blogs to online shops and large CMSs. You can find out more about how our hosting is green and the hosting packages available at our website.

 

How to Claim the Green Hosting offer

  1. Your business, organisation or personal project must be registered with 10:10 and displaying the 10:10 logo on the website you’ll be hosting with us.
  2. Sign up before the end of 2010 and we’ll get things set up for you. Simple as that!

 

Questions? If you have any questions then just shout up!

Please note: This 10:10 Green Hosting offer applies to annual hosting subscriptions only and must be taken up before midnight on 31/12/10. Our usual hosting terms apply too.

Find out More

To find out more about Green Hosting visit www.green-hosting.co.uk

For more on the 10:10 Project www.1010global.org

Make Hay Ethical E-Media is an active member of Ethical Junction, learn more

The world’s first liftshare Week

Wednesday, September 22nd, 2010

Do you promote car-sharing to your staff? Is it an option which is viewed as positively as commuting by bus or train? Because it may surprise you to know that, if a car is full, it is actually more sustainable than public transport!  

So if you’ve not thought about it before – here’s a good reason to do so now. The world’s first ever liftshare Week takes place from 4-8 October. It’s a week when thousands more people will be encouraged and enabled to discover the benefits of car-sharing:

From an environmental point of view, just by sharing with one other person, a driver is cutting the CO2 emissions from that journey by 50% – since one of them is leaving their car at home. As a result, their employers see the company’s carbon footprint drop too.

On a human level, the typical commuter who car-shares every day saves around £800 a year (sometimes considerably over £2,000!) – and reduces their stress levels into the bargain. Not having to drive every day make a real difference: sometimes car-sharers even admit having a snooze while their liftshare buddy drives them home! Car-sharers often report making lasting friendships too. And a member of staff who has driven into work with a friend, saved money and feels less stressed is a happy member of staff: one likely to be productive and stay in their job.

To take part in liftshare Week as an individual, just sign up to the free www.liftshare.com website and search for someone else going your way so that you can share the journey. If one of you doesn’t have their own car, the passenger(s) can just contribute to the driver’s petrol costs. Everyone wins.

To take part as an organisation, why not spread the word by displaying some posters at your office, or giving staff leaflets with more information? You can download them both from www.liftshare.com/business/liftshareweek.asp.

liftshare is an active member of Ethical Junction, learn more

Sign our Letter to David Cameron

Friday, August 27th, 2010

As part of our supporter day on Wednesday 20 October we will be handing in a letter to David Cameron reminding him of his pledge that this government will be the greenest ever; both in terms of action at home and internationally. We are calling for the Prime Minister to get the UN climate change talks back on track and deliver a deal that works for the world’s poor. Add your voice to our campaign:

Sign our letter to David Cameron 

Plans for our supporter day are really gathering momentum. As you’ve already heard, the Reverend Jesse Jackson will be addressing the crowd along with Christian Aid’s director, Loretta Minghella, and the head of Christian Aid Scotland, Kathy Galloway. But we’ll also be hearing directly about the day-to-day reality of the fight against poverty and injustice from campaigners from India and Zambia.

Join us in London on 20.10.2010: register now

National zero waste week

Tuesday, August 24th, 2010

We’re proud to announce the third annual National Zero Waste Week.

The week commences 6th September and the theme is ‘Cooking for Victory!’ We chose this in response to WRAP’s household food waste report which shows the average householder throws away 1/3 of the food they buy. National Zero Waste Week is an opportunity for you to focus on your food waste, make a pledge to reduce it and win some prizes.

We have celebrity chef Brian Turner CBE supporting us and are sponsored by Tetra Pak. There is the opportunity for 2 people to win vouchers – 1 x £50 voucher for LUSH and 1 x £50 voucher for Natural Collection.

Click here to pledge your support then come back during National Zero Waste Week to tell us how you’re getting on. Remember, two lucky people will win some great prizes!

My Zero Waste is an active member of Ethical Junction, learn more

How Do We Stop The UK Going Backwards In Educational Achievement?

Thursday, June 10th, 2010

Education has been evolving over thousands of years.  History has shown that we can educate scholars such as Aristotle in ancient Greece and Copernicus in medieval Poland. So why do we struggle to achieve an educational programme that is fully fit for purpose in 2010?

Whilst we learn of medical advances that push the boundaries in health care, educational achievements seem to have stagnated.  Disease control, organ transplants, keyhole and robotic surgery have emerged yet teaching procedures appear moribund struggling in general to meet required literacy and numeracy standards in primary schools.  The possible reasons for this situation are legion.  The effects of the national curriculum, SAT’s, 11 plus, GCSE and special government schemes costing billions of pounds have seemingly failed to achieve any sustainable breakthrough.

The dilemma for parents wanting the best for their children starts when their child is five, epitomised by the sometimes traumatic activity to get their child into an “outstanding school.” Although five years old is the start of formal schooling for UK children, greater academic success has been achieved in countries where children start school aged six or seven such as in Finland and topically South Africa.

The type of school in the UK creates further headaches.  The choice between Montessori, Steiner, Kumon, faith, independent and state schools complicates the decision as does that old chestnut of class size. Although some techniques appear to be marginally more successful than others no single teaching method emerges as the outright winner. The skill of the teacher emerges as the only significant denominator.

Technology in the schooling process has indeed moved on. Kids are taught keyboard skills, maybe to the detriment of handwriting skills, and our teaching resources are awash with interactive white boards. Soon many schools could be linked through the web to allow a strong teacher to simultaneously broadcast to several schools. So what is not working?  There appears no simple answer. Various influences are cited as inducing a negative effect, notably teaching to test, where lessons are geared to passing exams and achieving targets rather than providing a broad educational strategy.

Strangely the collective might of the European Union have failed to influence the UK educational programme.  This seems odd. Whilst we have the specification for the acceptable shape of bananas, one area we could seemingly benefit from is a European standard in education. A federal approach could identify the best practice from each member state.  Although the potential benefits embedded in the International Baccalaureate and International GCSE are welcomed by trend setting schools these standards have been predominately avoided by most schools, and until lately, the government.  Perhaps overwhelmed by current inefficiencies, the emphasis on targets and considerations of academy status, we are reluctant to adopt yet another change. Yet these schemes have proven effective in other European countries, whilst over the last decade the UK has little to show in overall educational achievements despite the effort and determination of its teachers and pupils.

The clock ticks on. Educational development must be the primary focus of any government. Technology, improved communications and the paradigm shift of the commercial centre of gravity towards the Far East has changed the emphasis. Our children will need to thrive in a now global employment market. They need the career flexibility commensurate with a broad based education to take advantage of emerging opportunities.

It has been proven beyond reasonable doubt that we need help. The average tenure of the Secretary of State for Education is around 18 months yet they are charged with the strategic policies influencing a child’s schooling journey lasting a minimum of 11 years. Perhaps we should leave teaching to teachers and establish a team tasked with the definition and implementation of a new curriculum and best teaching practices drawn from the very best in Europe.  It must be better than the current situation, which, if unchanged, could leave us the poor relation, justly receiving the condemnation of generations of children to come.

Keen 2 Learn is an active member of Ethical Junction, learn more

An open invitation to WWF’s Earth Hour 2010. Tell your friends!

Monday, March 8th, 2010

 

 

Please sign up and support now. Text EARTH to 88008. Texts cost £1 plus standard network rate. Or go to www.wwf.org.uk/earthhour.

Last year on Saturday 28 March at 8.30pm local time, the world switched off its lights for an hour.

It was the biggest call for international action on climate change ever seen, and it was called Earth Hour – organised by the international conservation charity WWF.

And nearly 1 billion people joined in, signed up and switched off.

Now in its forth year, Earth Hour 2010 is taking place on Saturday 27 March at 8.30pm, and it needs to be even bigger. After the disappointing lack of commitment in Copenhagen last December, Earth Hour is our chance to show we’ve not given up.

Getting the attention of world leaders is never going to be an easy task, but Earth Hour is becoming impossible to ignore. So far, 579 cities and towns have signed up in 77 countries. And the list of iconic landmarks that will be plunged into darkness is growing longer and more impressive by the day.

The Las Vegas strip, the Grand Palace in Bangkok, the Empire State building, the Pyramids of Giza, the Acropolis, Tapei 101 tower in Taiwan and the London Eye are just some of over 1000 monuments and buildings across the globe that will be switching off.

Earth Hour is a huge act of global unity. Its success is based on the fact that every one of us plays a vital role from the comfort of our candle-lit living room. It’s open-source in its purest form. And, through the fabulous and far-reaching power of social media, everyone from individuals to international businesses can support the event and encourage their friends, staff and customers to do the same.

So what do you need to do? Well, very simply, sign up and switch off. And if you have a website, stick a banner ad on it to attract new interest. And if you have a customer database, or a heaving address book, send everyone an email telling them that they have an opportunity to show the world’s leaders that climate change is an issue that won’t go away – too many of us care about the future of our planet, and too many of us demand a commitment from them to find ways of saving it.

It’s not just about switching off – you need to raise your hand too.

When it comes to influencing the people with the power to bring about change, it’s name and numbers that count. That’s why WWF need as many people to register their support as possible – either by texting EARTH to 88008 or by visiting www.wwf.org.uk/earthhour 

Climate change – the issues

Climate change affects the balance of every eco system on the planet – which of course has huge consequences for humans as well as animals.

Increased risks of hurricanes and floods as temperatures and sea levels rise, alongside devastating droughts in other areas of the world – all these things are likely to increase as the effects of climate change take hold.

WWF works with governments, research organisations, local communities, businesses and other NGOs across the world to increase awareness of climate change and influence policy decisions at local and international level.

That’s what Earth Hour is all about.

The polar bear is perhaps the most publicised victim of global warming, as rising temperatures lead to melting sea ice in the Arctic. The polar bear uses the sea ice for hunting and gets most of its food while on the ice during spring and early summer. Due to climate change, the summer sea ice is melting earlier in the year and forming later. So the bears are going without food for longer – which significantly decreases their chance of survival.

But it’s not just the polar bear that’s suffering. It’s estimated that the number of tigers living in the wild could be as few as 3,200. Increased global temperatures are leading to rising sea levels and increased rainfall, submerging large areas of the Bengal tigers’ natural habitat in Bangladesh and forcing them inland and straight into the barrels of the poachers’ guns.

Unless we act now, there is a real possibility that tigers will soon be extinct in the wild. 2010 is the Year of the Tiger – by the next one in 2022 we might be living in a world without tigers.

And then there’s the natural environment. An unbelievable 50% of Borneo’s jungle has been cut down already and one of the main culprits is palm oil, which is found in a large number of everyday products, from biscuits and ice cream to shampoo. In order to meet the demand we have for these products in our supermarkets, the jungle is being cut down.

Deforestation around the globe is responsible for 18% of carbon emissions. And Borneo is home to the orang-utan, and up to half of the world’s orang-utan population has already been lost due to threats such as deforestation.

WWF is already working with producers and suppliers to ensure that palm oil is grown in a sustainable way. Earth Hour is a chance to show your support and demand that these issues are tackled on a global level and climate change is put to the top of the agenda.

How you can help

There are three main ways you can help make Earth Hour 2010 a success. Firstly, you can sign up and switch off. If this means turning off the lights in your house and having a candle-lit supper or game of Monopoly to show you’re support, then that’s great. If it also means being able to turn off company lights, external building lights and influence a major switch off, please do. Of course, if you happen to live in an iconic monument that would create a real media buzz as it plunged into darkness, let WWF know and they’ll come and film you doing it!

Second is to tell everyone you know about Earth Hour and encourage them to do the same. Again, this might be your personal email address book, or it might be your customer database that can be emailed on behalf of WWF to spread the word and tell everyone that you’re signed up.

And thirdly, you could put one of the Earth Hour banner ads on your website, Tweet about it, put an Earth Hour countdown clock on your Facebook page, mention Earth Hour in your blog… For any help with switch offs, banner ads or other creative, contact earthhour@openfundraising.com and they’ll give you exactly what you need to shout about your support even louder.

And the Earth Hour website will keep you updated with celebrity auctions, iconic switch offs, suggestions for what to do when the lights are off, and YouTube clips to show you how much is going on around the world to support Earth Hour 2010.

Sign up, switch off and show your support.

Happy Earth Hour, it’s great to have you on board.

Time or money?

Wednesday, February 10th, 2010

It all started with the Tsunami in 2004. Many people who saw the stories of loss and devastation wanted to help – they wanted to get out there, roll up their sleeves and just help. For most people, this is an instinctive and apparently rational response – that same response is being shown following the Earthquake in Haiti.

HOW CAN I HELP?

people and places – the award winning volunteer organisation – has the following advice:

“Few of us have the skills needed now by the people of Haiti. They need hard skills – people who are experienced in disaster relief and crisis response – whether they’re doctors, water engineers, logistics and distribution experts. Haiti’s infrastructure cannot yet deal with emergency relief, and will certainly not be able to cope with the care and management of well-meaning travellers with a plethora of skills that are more appropriate for development work.

“If you want to help in Haiti right now, send money to a reputable aid agency. If you can be patient, wait until the crisis is over – which is likely to be years, rather than months – and travel with a reputable and responsible organisation with a clear strategy on the ground. Please don’t just turn up – local resources will be fully stretched for some time,” said Sallie Grayson, programme director at http://www.travel-peopleandplaces.co.uk 

“You can register your skills for future use on these sites:
www.haitivolunteer.org/ 

www.cidi.org/reg_off.htm

www.onlinevolunteering.org/en/vol/index.html

http://www.healthcarevolunteer.com/

“We’ve been approached by a number of people who feel the need to help in Haiti. As we explain, our volunteer programmes look to use the transfer of skills to enable local communities to build the future they would wish for themselves. These will be the very skills Haiti needs in the future.”
And if you want to donate be careful – be wary of opportunism!

  • Donate to recognized charities that you have given to before.
  • Do not respond to any spam. Only open attachments from known senders.
  • Be wary of charities that ask you to wire money through services like Western Union.
  • Don’t give or send cash
  • Ask for identification if you’re approached in person

For further information email sallie@travel-peopleandplaces.co.uk

people and places is an active member of Ethical Junction, learn more

Transitional demands, by Sarah Irving

Wednesday, December 16th, 2009

From modest beginnings as a permaculture class project at a college in Kinsale, Ireland, the Transition movement has spread its message of community resilience and low-carbon living around the world. The first ‘transition town’ in Totnes, Devon, established by permaculture tutor Rob Hopkins in 2005, now has counterparts as far afield as New Zealand, Japan, Canada and Finland.

According to the ‘official’ Transition website (www.transitiontowns.org) ‘a transition initiative is a community working together to look peak oil and climate change squarely in the eye and address this big question: for all those aspects of life that this community needs in order to sustain itself and thrive, how do we significantly increase resilience (to mitigate the effects of peak oil) and drastically reduce carbon emissions (to mitigate the effects of climate change)?’

Twelve steps guide transition initiatives through a process designed to end in a clear vision, based on practical, demonstrable experiences, of how a community will implement an ‘energy descent plan’ to survive the threats of climate change and exist without the accustomed abundance of fossil fuels to heat our homes, move us around, light our streets and cook our food. As Ben Brangwyn, one of the Transition Network’s trustees, puts it, ‘If we wait for governments, it’ll be too late; if we act as individuals, it’ll be too little; but if we act as communities, maybe it’ll be enough.’

Four years later, Transition Town Totnes activities include nut tree planting for locally-produced protein, garden-sharing to grow food on underused land, and a business exchange which, says Ben Brangwyn, works on the basis that ‘one business’s waste is another’s raw materials.’ According to Brangwyn, around 5 per cent of Totnes’s 8,500 inhabitants are actively involved in the transition town and around 12-15 per cent are signed up to its mailing list.

Unusually for an environmental campaign, Transition Towns sees older people as vital to finding sustainable ways to live. It highlights the experience of those who’ve lived through wartime shortages and rationing. A participant at a transition cities discussion in Manchester in October 2009 flagged up invaluable skills – like preserving fruit and vegetables – found among people such as Women’s Institute members.

But even transition devotees admit that scaling up to city level presents new challenges. The early successes – such as Totnes and Lewes – were often fairly small, fairly affluent, very white market towns with existing interests in green issues and ‘alternative’ lifestyles.

One of the best-known critiques is the Rocky Road to a Real Transition pamphlet issued in April 2008 by the Trapese popular education collective. It asked whether Transition is ‘about political change’ and questioned the extent to which it engages with marginalised people and challenges established power structures. Other campaigners have highlighted the fact that middleclass consumption, such as multiple cars, overseas holidays and large houses, often has a much bigger carbon footprint than that of low-income families. The extent to which Transition could bring about real change, Trapese also suggested, was limited by vested political and corporate interests, which it seems to try to work around rather than confront.

In a July 2009 reprint of Rocky Road, Trapese acknowledged the value of the debates that the pamphlet had provoked. The collective noted that in Leeds and Glasgow, transition city plans emphasised the need for a ‘just transition’, recognising the specific dilemmas of post-industrial cities. Transition spokespeople stress that the movement is very much a ‘work in progress’, and the network’s website repeats that no one claims to know that Transition is the right way forward.

Transition in the City

Around Britain, transition initiatives – some of them signed up to the ‘official’ list and some still ‘thinking about it’ – exist in Manchester, Glasgow, Liverpool, Sheffield, Cardiff, Nottingham, Bristol, Edinburgh and in areas of London including Brixton, Tooting and Finsbury Park.

As Ben Brangwyn stresses, climate change isn’t just an ‘environmental issue’ but will spark ‘a refugee crisis’ that will put pressure on our cities and their social fabric. Craig Barnett of Transition Sheffield has done groundbreaking work with the City of Sanctuary project, thinking about ways to integrate environmental asylum seekers into Britain’s urban life. And other Transition City initiatives, such as Montpelier in Bristol, have tried to tackle everyday ‘urban’ problems, debating drug use and removing phone boxes where they’ve become a focus for vandalism and drug deals.

But with its roots in white, middle-class environmentalism, Transition has its work cut out to be truly relevant in our inner cities. Ben Brangwyn insists that efforts have been made, with meetings held in mosques and community centres, but admits that the network has had trouble ‘getting to grips with this properly’ and that initiatives need to forge diverse partnerships to make a real impact. A core group member from one city also pointed out that if Transition doesn’t get beyond the ‘usual suspects’ of the environmental community, then it’s likely to be drawing on already over-committed people who either have very limited time to give, or who have to abandon other projects to take up Transition.

‘If we wait for governments, it’ll be too late; if we act as individuals, it’ll be too little; but if we act as communities, maybe it’ll be enough’

Penny Skerret of Transition City Manchester is similarly honest, admitting that ‘from my experience, Transition is still a white, middle-class movement.’ She acknowledges that, especially in cities, Transition groups can be dominated by well-meaning people from affluent, ‘alternative’ suburbs who talk about community, but have no understanding of the strength, cohesiveness and depth of knowledge that may exist in inner city ‘no-go’ areas close by.

‘I visited a school in Miles Platting, a very marginalised area of Manchester, where an artist is making a garden in the school playground,’ describes Skerrett. ‘One of the things that’s emerged there is that there are lots of people who are asylum seekers and refugees from parts of the world where climate change is happening now, who have experience of extreme weather and famine. Their stories create real meaning for the children in the school about what climate change is. That’s a really important way of making connections between Manchester and what’s happening on the news.’

Do it yourself

Anyone can set up a transition initiative in their neighbourhood, town or city. In some cities, such as Manchester, a core group has formed and worked quietly on building itself up before interacting with other groups or holding public meetings. Other cities, like Liverpool, have tried to overcome their fear of being a ‘talking shop’ by adopting a more open approach, starting projects such as community allotments at an early stage.

Initiatives are asked to contact the central Transition Network Ltd (TNL) at the ‘mulling’ stage. TNL is itself a charity, set up to ‘inspire, encourage, network, support and train’. To call themselves an ‘official transition town’ as listed on the network website, initiatives must fulfill criteria ranging from demonstrating understanding of peak oil and climate change, to communicating with other transition bodies and local authorities and organisations, to training members of the core team.

Individual transition initiatives take various forms. In smaller towns, a single core group with themed sub-groups dealing with issues such as food, energy or transport can work. But transition cities have struggled with this model, finding the city too large a unit to maintain regular meetings or a sense of united community.

Transition Nottingham and Bristol have successfully used a central ‘hub’ to provide co-ordination, training and publicity and work on city-wide problems such as transport, while smaller groups in neighbourhoods such as Montpelier in Bristol or West Bridgford in Nottingham deal with local issues.

Another challenge of which participants at the Manchester event in October 2009 seemed aware was the danger of Transition being seen as a brand seeking to stamp itself on existing sustainability initiatives and trying to colonise other groups’ work.

As Manchester’s Penny Skerrett puts it, ‘I always go back to permaculture, in that biodiversity is the most important thing. In somewhere like Manchester the more groups there are across the city, the more healthy the city will be. So the idea of Transition coming in and trying to turn that into some kind of monoculture is just not going to work. There’s no reason for it and it will get people’s backs up.’

Supping with the devil?

One of Rob Hopkins’ ‘12 steps to Transition’ is ‘building a bridge to local government’. Environmental initiatives across the UK have an uneven history of relationships with local and national government, peppered with betrayal and mistrust.

At Manchester’s Transition in the City discussion, attitudes varied between wary optimism from some Mancunians, given (Labour) Manchester City Council’s willingness to listen during the climate change action plan process (see box on opposite page), and the despair of Liverpool activists at their (Liberal Democrat) council’s announcement that it was spending £300,000 taking Liverpool to the Shanghai World Expo but sending no one to the climate summit in Copenhagen.

Transition towns vary in their relationship to the local state. One woman involved in a transition initiative in the north of England seethed as she described ‘wasting ten years of her life working with New Deal for Communities’.

But Caroline Downey, director of the Bridge 5 Mill environment and community centre in a marginalised area of Manchester, pointed out that much of the renovation done there in the late 1990s was carried out by New Deal trainees. While the founders had been sceptical about government unemployment schemes, New Deal had given the fledgling centre a paid workforce and provided the trainees with a more rewarding and varied training experience than they might have found at more conventional employers. 

‘Sometimes it is possible, if you’re careful, to use government and local authority agendas to your advantage,’ says Downey.

The diversity of transition initiatives means that there is no hard and fast rule for relationships with local government. Some have good personal connections or positive local authorities. Others, such as Brighton and Bristol, towns with existing, highlyvocal campaigning communities, have a reputation for more oppositional relations. Yet even Bristol Transition neighbourhoods have helped to win public funding for specific projects, such as work on Montpelier Park.

‘The issue is how close your relationship is,’ said a transition activist from the south west of England. ‘It’s great to get one-off funding, but it gets dangerous if you have core funding from councils. That can taste too much like co-option or dependency.’

The transition initiative in Lewes, along with those in Totnes and London’s Brixton, has launched its own currency to encourage local economies to thrive.

True transition?

There’s no doubt that the Transition model addresses some of the long-running criticisms of environmental movements, combining awareness about the wider fate of the planet with a focus on the human impacts of climate change and peak oil. This is not landscape conservation – it’s a basic survival agenda.

Despite its more holistic ideas, the question is whether the Transition movement has the ability to rise to the massive challenge it sets itself. And the jury must still be out on this. Transition’s rhetoric – of community, self-sufficiency, relevance to the elderly and to minorities as well as the white, middle-class ‘concerned’ – is spot on. But to be genuinely inclusive, many of the people who currently run transition initiatives need to take long, hard and possibly uncomfortable looks at how they work and how that might need changing. Transition’s decentralised model makes it open to any community, but it also means that anyone – however (un)qualified and (un)committed – can claim their local transition town title.

On a wider scale, Transition is also open to the criticisms levelled against ethical consumerism, green living and other ‘lifestyle’ movements. By concentrating on the level of individual change, they don’t necessarily address the bigger structural challenges of political expediency, corporate power and economic inequality, which may let small-scale agendas effect change so far, but no further.

In practice, most ‘transitioners’ are individually aware of the need to lobby, campaign or take direct action alongside their personal or community efforts, and they may promote these alongside transition activities. On the other hand, Transition’s relentless positivity, working with the things people have in common rather than on a more oppositional stage, may count it out of very necessary struggles.

At the moment, the Transition model holds immense promise for environmental and social change. But it remains to be seen whether its adherents have the strength to take it from a minority lifestyle choice to the much bigger force for democratic grassroots change that it could be.

Published Dec 15 2009 by Red Pepper


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