There are a number of print techniques available for printing on a reusable bag and it will influence the material you decide to use and even the style that is suitable.
Silk screen printing:
This suitable for non woven, cotton, jute and RPET ecobags. It is the perfect choice when the art work is simple and bold. Block colours work best – shades and tones will not print well and will drive up the price of the bag as each tone might count as a different print colour. See the silk screen printing process in action
For a photo quality finish a heat transfer might be the ticket. Essentially a tattoo or a decal is created and with the use of heat bonded onto the bag. This method can be used for non-woven bags, cotton bags, jute or rPET bags. The limitation is that there are a set amount of sizes available. It is more expensive than screen printing but the advantage is you can get a brilliant photo quality.
Full Colour Process:
This is best for graphic or digitally created artwork and pictures where many colours are used. It is also referred to CMYK print technique. It will give a contemporary and quality finish. The additional finish of a matte or gloss laminate can be applied to enhance the look of the bag and is worth considering as well if your budget will stretch. This is perfect for woven and non-woven laminated bags, just like the bags sold by the large supermarkets.
Full colour process is possible on non-woven, woven and rPET bags.
The process you choose, will depend on the type of bags that suit your promotional campaign. For more information on choosing the right printing technique for your reusable bags, contact Matt at Smartbags or visit www.smartbags.co.uk