This article presents a vision for corporate sustainability and highlights how organisations can add value to not only their bottom line but also to the environment and society at large. With current examples of organisations putting their corporate sustainability strategy into action, this article provides a run down of who’s doing what and the skills and people required to initiate and maintain the drive to a low carbon economy.

Highlighting the increase in auditing and tighter sustainability regulation, this article also provides some useful advice on how to avoid the association with ‘green washing’ and ways in which an organisation can really embed sustainability within the heart of their corporate culture. Investors are becoming increasingly receptive to sustainability.

Corporate sustainability is coming of age. An overwhelming majority of FTSE 500 companies now voluntarily measure, manage, and publicly disclose their carbon emissions; and a collection of hi-tech solutions, clean technologies, and market tools have evolved in recent years to meet these demands. Examples of successful corporate sustainability reporting can be attributed to Siemens and GE, recording environmental revenues of £16bn and £11bn respectively, and M&S showing how a CEO-led sustainability strategy can account for 10% of profit at a FTSE100 retailer. The Co-Operative Group has also launched an ambitious sustainability plan at the beginning of March 2011, which promises to cut carbon emissions by 35% by 2017 and deploy over £1 billion of green energy finance by 2013. By 2017, the Co-op wants to generate an equivalent of a quarter of its energy needs from renewables but aims to be carbon neutral in its operations by next year. The Group also pledges to reduce its water consumption by 10% over the next three years.

Driving change to a corporate sustainability strategy is a constant challenge, however an impressive 81% of the CEOs surveyed by The Guardian stated that sustainability issues are now ‘fully embedded’ into their companies’ strategy and operations, with many extending this focus to their subsidiaries and supply chains. It is clear that sustainability is no longer seen as a marketing fad and is now embraced at Board Level within leading corporations. This is also reflected in recruitment trends witnessed by Allen & York, leading international sustainability Recruiters. Boardroom commitment to sustainability helps build a framework for robust corporate governance.

Writing in Ethical Corporation, Raffaello Raimondi, Principal Search Consultant at Allen & York comments on the rise of the Chief Sustainability Officer (CSO), “The first job on a CSO’s list is often to challenge accepted norms and radically change a corporation’s culture”. Describing the ideal CSO’s background, Raimondi highlights that several years industry experience coupled with a MBA/Masters Degree and quite possibly experience in a leading strategic or environmental position features high on his check list. By employing a dedicated CSO, Sustainability Director or Head of Sustainability, organisations can ensure the corporate sustainability strategy is not only overseen and managed accordingly but is also implemented to the highest standard so that oversights are not made. When discussing his role at UPS, Scott Wicker, CSO at UPS highlights that: “The long-term success of our company absolutely requires a balance of the environmental, economic and social aspects of the business. Sustainability encompasses all of those areas.” Sustainability offers a proven and legitimate framework for exploiting new avenues for innovation and growth. Initiatives such as the Carbon Plan, Green Investment Bank and the Electricity Market Reform demonstrate how the UK coalition government is well on the way up the regulatory escalator towards encouraging zero-carbon emissions within business. The Carbon Plan, being a Government-wide plan of action on climate change and the Green Investment Bank are primed to invest in low-carbon infrastructure such as renewable energy and the development of new, clean technologies. Both, along with the Electricity Market Reform point towards a movement to monitor and regulate sustainability within business.

In addition, the UK government’s CRC Energy Efficiency scheme which came into effect in 2010 is a mandatory carbon emissions reporting and pricing scheme, with the first report due from organisations, which use more than 6,000MWh per year of electricity, in July 2011. Whilst there has been some controversy about the scheme, it still remains that from 2012, participants will be required to buy allowances from the Government, each year, to cover their emissions in the previous year. This means that organisations that decrease their emissions can lower their costs under the CRC. Companies better positioned to improve their energy efficiency, and save on CRC costs, will be those with a CSO or Head of Sustainability in place, who is able to oversee energy management, sustainable procurement and corporate social responsibility issues, coupled with implementing accurate carbon reporting. A severe management deficit exists in the governance of climate change and sustainability risks and opportunities. Being a key driver to corporate innovation and growth, a top down approach to corporate sustainability is required. Regulation, the role of the CSO and embedding sustainability into business practices also ensures that ‘green washing’ is avoided. Green washing is the team used for the deceptive use of green PR to embellish a company’s green credentials. With a firm policy and strategy in place run by a dedicated CSO or Head of Sustainability, the company is able to produce clear and transparent evidence of their sustainable measures.

Further trends that Allen & York predict for 2011 include:

• The embedding of sustainability as a core business strategy
• Establishment of a consensus on the role of the sustainable development professional
• The rise of the Chief Sustainability Officer
• Increased transparency, an open society and a decrease in green washing
• Supply chain engagement, where supplier’s performance is also monitored and reported on, forming part of the corporate sustainability strategy
• IT for green purposes growing at an exponential rate

Allen & York are a leading international Sustainability Recruitment consultancy, offering jobs and candidates in; Energy & Environmental Management, CSR & Sustainability, Low Carbon and Climate Change, Renewable Energy and Health and Safety Management. For further information, please visit: www.allen-york.com

Allen & York is an active member of Ethical Junction, learn more

Led by powerhouses like GE and Google, the corporate sustainability movement in the U.S. is gaining momentum and proving “going green” saves the planet while saving money. The Environmental Protection Agency (EPA) has encouraged companies to work off waste through its second annual Battle of the Buildings competition. 245 buildings across the country are now engaged in a friendly fight for green supremacy.

Commercial buildings in the U.S. spend more than $100 billion annually on energy, accounting for 20% of the nation’s total energy consumption. Buildings with energy star certified plans emit 35% fewer greenhouse gasses and burn 35% less energy than typical structures. Water, waste, insulation, lighting, and building materials all become fair game, leaving the participating building both energy efficient and cheaper to operate.

The sustainability groundswell packs a big punch. GE’s Ecomagination initiative has saved the company $130 million in energy resources and shaved 22% off their own energy consumption. Google has invested millions in wind power to cool its massive data centers. Sustainability is proving not to be just a grassroots movement.

The Battle of the Buildings competition pits office buildings, schools, churches, hotels, and banks against each other to measure whom, over the course of a year, can reduce their energy use intensity (EUI) by the largest percentage. EUI is a measure of a building’s energy use and is calculated by taking total energy consumption and dividing it by total floor space.

The EPA selects finalists in July and the 2011 winner in November. “We’re harnessing our nation’s innovative capacity to save money on electric bills, create a cleaner environment and protect the health of American families,” says EPA Administrator Lisa P. Jackson.

ENERGY STAR symbolizes the government’s standard for energy efficiency. Although the EPA’s competition focuses on commercial buildings, individuals can benefit from the same ENERGY STAR quality, performance, and efficiency. Homebuilders, partnering with the program, now offer green-building designs and responsible construction, delivering results similar to their commercial peers.

Malli Homes in Yelm, Washington personifies the new green builder by constructing homes given the ENERGY STAR approval. North Carolina’s Vincent Properties Construction delivers ENERGY STAR homes designed to be 20-30% more energy efficient than those built to standard residential code. Michigan’s Ferraro Builders constructs high-performance, custom homes implementing the latest in building sciences, bringing the ENERGY STAR to more discriminating buyers.

Skyscraper or single-family home, green building means hope for both the environment and budgets.

About the Author:

S. M. Combs produces articles for the solar panels blog and the solar battery chargers blog. She has a master degree in sciences and worked as consultant for the South West Scotland Energy Agency. Now she is retired and provides free resources to help people get additional info on energy efficiency starting from small devices (i.e. cell phones) to home solar systems.

Photo Credits: Shannon Combs

Dancing Rabbit Ecovillage is an active member of Ethical Junction, learn more

We were thrilled to receive an invitation to the ‘Join the Revolution’ event which was organised by the Co-operative Group to re-launch their ethics. At the event they revealed a new three-year Ethical Operating Plan, something they have never officially had as part of their business plan. They want to lead the way for other businesses to follow – hence the name ‘Join the Revolution’.

They are doing this now as they feel there is a need for a ‘steep change’ in ethics given the climate we are living, and trading, in. The plan covers many areas including protecting the environment, keeping communities thriving and supporting co-operatives.

We are very pleased that a vital element of the plan is devoted to tackling global poverty through Fairtrade. Subsequently, the Co-operative Group will continue to show their commitment to Fairtrade in the UK, remaining second to none in terms of availability and overtrade, and will now aim that if a primary commodity from the developing world can be Fairtrade, it will be Fairtrade by 2013. They plan that 90% of the primary commodities sourced from the developing world will be certified to Fairtrade standards by 2013.

They will also develop a unique range of projects and initiatives that benefit producers. For example, in Malawi, they are running a three year project to provide water pumps, toilets and fuel-efficient cooking stoves to over 10,000 people in Fairtrade communities with whom they trade.

We fully support this new revolutionary approach to social responsibility. You can view the plan by clicking here.

Shared Interest Society Ltd is an active member of Ethical Junction, learn more

ISO has recently launched the most eagerly awaited ISO International Standards of recent years, ISO 26000:2010, Guidance on social responsibility. The document aims to bring together the current multitude of CR/sustainability standards and will assist companies in better managing their sustainability performance.

We are entering an era where corporate social responsibility (CSR) is of central concern to executives of almost every enterprise. The importance of documenting and managing CSR practices becomes eminently clear when we consider the tragedy surrounding the 2010 explosion of the BP Deepwater Horizon offshore oil rig.  BP is the latest example of how social responsibility is of critical importance to an enterprise from not only the standpoint of public perception, but for protecting the interests of investors and other stakeholders.

The new ISO 26000 standard comes at a time when businesses are being judged on anything from their e-waste disposal and safety standards to their carbon emissions.

According to the ISO, ISO 26000 provides guidance for all types of organisation, regardless of their size or location, on:

1. Concepts, terms and definitions related to social responsibility
2. Background, trends and characteristics of social responsibility
3. Principles and practices relating to social responsibility
4. Core subjects and issues of social responsibility
5. Integrating, implementing and promoting socially responsible behavior throughout the organization and, through its policies and practices, within its sphere of influence
6. Identifying and engaging with stakeholders
7. Communicating commitments, performance and other information related to social responsibility.

ISO 26000 is unique, mainly because it is a form of guidance and not a certification standard like the more well-known ISO 9001 quality management and 14001 environmental management standards.  That may be part of its weakness.  Many skeptics believe that ISO 26000 will not suddenly replace all corporate social responsibility (CSR) initiatives in an organisation’s Supply Chain. However, it does attempt to harmonize UN Global Compact guidelines for ethical business practices and a number of existing practices, principles and guidelines devoted to social responsibility such as the Global Reporting Initiative.

By adopting the ISO 26000 approach and operating in a socially responsible manner, companies can demonstrate to their stakeholders and their consumers their commitment to making real differences in their business practices, thus increasing their competitiveness and building their reputation.

Six years in the making, ISO 26000 is unique and reflects a pragmatic response to the contested nature and scope of CSR.  The six core areas of ISO 26000 embrace potentially key issues: Human rights, labour practices, the environment, fair operating practices, consumer issues, and community involvement and development.

Dominique Gangneux is a Partner at ERM, a leading global provider of environmental, health and safety, risk, and social consulting services and comments on the effects that ISO26000 could have on businesses:

“ISO 26000 brings three key benefits to the field of sustainability. It confirms the meaning of many concepts and terms; it establishes bridges between the multitudes of existing standards; and it will raise awareness of many more organisations around the world on the meaning and value of good sustainability performance. On one side it makes it easier for individuals from diverse backgrounds to access this field, on the other it will probably lead companies to appoint people into new sustainability officer roles to effectively drive practice and performance improvement and reap the business benefits of sustainability.”

We should also not exclude the possibility that ISO 26000 may evolve into a certification standard over time. As such, it is crucial for companies to be mindful of CSR concerns in doing business.  For companies looking to adopt ISO 26000, it really will require what CSR practitioners and consultants have been wanting all along, embedding CSR into the organization and making it part of its core business strategy, rather than an add on.

Allen & York are leading sustainable recruitment consultants that specialise in providing the most talented professionals within; CSR & Sustainability, Contaminated Land, Ecology, EIA, Environmental Management, Climate Change, Renewable Energy and more  The recruitment teams at Allen & York are highly qualified (many have Environmental Degrees) and have an extensive knowledge of their specialised area.

For further information, please visit: www.allen-york.com or call 0844 371 8986 today.

Allen & York is an active member of Ethical Junction, learn more

Today I hold the title (according to one website anyway) of the ‘most influential CSR person’. I also have direct access to well over 7,500 people (and potentially 500,000 beyond those), saved thousands of pounds on attending conferences, met global CEOs, Executives & prestigious authors, added countless fantastic new contacts, enhanced Coethica’s brand reputation around the world and learnt more than any course could offer – for free, through Twitter.

This time last year I really couldn’t see the point of Facebook, blogging or something new called Twitter, especially Twitter! What can you possibly say in only 140 characters? No chance for me to get on my usual ethical soapbox there!

As a specialist Corporate Social Responsibility (CSR for short, but please don’t be put off, keep reading!) consultancy, with a particular passion for wanting to encourage a more entrepreneurial approach to the agenda even to the smallest of businesses, we definitely fit the ‘niche’ description.

A local marketing company pushed me uncomfortably into writing about the expertise we had developed, to position myself as an expert in CSR for SMEs. A blog sounded like a good idea as I had a head full of information I wanted to share and it sounded like a sensible platform to broadcast tips and advice. The idea was to use Twitter as a tool to guide people to the blog, and then onto the main Coethica website, but my Twitter account is now as important as the blog itself.

Here are a few tips to improving your profile using the world of Twitter:

1. Be yourself. Twitter is at its best when it’s about conversations between real people – not a tool to shout out scripted marketing messages.
2. Quality over quantity every time – don’t worry about numbers of followers.
3. Don’t sell too much. Ok maybe about 10% of your time you should, but Twitter is about building relationships to complement your existing sales & marketing strategies.
4. Spend 90% of your time giving information away or discussing. Prove you are an expert by sharing links to relevant news, your opinions, tips & advice and connecting people etc.
5. You can also use Twitter for customer service, research, recruiting & plain old networking.
6. Have a strong bio.
   1. Make sure you have a decent photo of yourself rather than a company logo.
   2. Have a link to your blog or website (and make sure it works!).
   3. Put your location in. People are really interested where you are.
   4. Find yourself a tailored background – ask Google for plenty of sites to help
7. Follow key Twitterers to find out what they are saying – then follow the people they are following.
8. Use the Twitter Search facility to find people you are interested in:
   1. learning from – including competitors, industry experts, academia and the press etc
   2. potential customers – learn what their problems are, how to help / sell to them
   3. current customers – what are they saying about you and providing a chance to respond in real-time
9. Don’t auto-respond (DM) to people who follow you – it’s about relationships not building lists. I’ve responded to every one of the 7,300+ people that follow me. You’ll miss somebody exciting unless you are watching as they come in.
10. Visit http://www.twitip.com for further great advice for beginners

Be patient. It will take a few months to build any kind of momentum. Enjoy the ride and say hello.

Twitter – @davidcoethica – http://twitter.com/davidcoethica

My blog – http://davidcoethica.wordpress.com

Coethica’s website: – http://www.coethica.com

Article 13, the consultancy and think
tank focused on achieving real behaviour change in the CSR and
sustainability agendas, has released a new batch of case studies
profiling three organisations’ efforts to embed and integrate
responsible organisational practices in their mainstream
organisational strategies. The organisations showcased in this
edition are very diverse: 3M, The Medical Fair & Ethical Trade
Group and Oxfordshire & Buckinghamshire Mental Health NHS
Foundation Trust.

3M, previously profiled for its
approach to product lifecycle assessments
http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1312,
also takes a leadership stance on education. The company will
shortly launch its second web-based learning tool, FutureWise,
designed to engage children in sustainability and environment issues.
As well as highlighting the complexity of sustainability issues, 3M
hopes to encourage the uptake of science, technology, engineering and
maths, thus securing its own business sustainability. (Read more
http://www.article13.comhttp://www.article13.com/CBI/CSR_Case_Study_3M_Aug%2009.pdf/CBI/CSR_Case_Study_3M_Aug%2009.pdf)

The second case study focuses on the
work of the Medical Fair & Ethical Trade Group (MFETG). The
MFETG was established by a single individual, bringing along other
like-minded individuals within the Department of Health and NHS to
promote and facilitate fair and ethical trade in the production and
supply of commodities to the healthcare industry. This group
provides a forum for consideration and building evidence bases for
action on complex issues including child labour, health & safety
and workers rights. (Read more
http://www.article13.com/CBI/CSR_Case_Study_MFETG_Aug%2009.pdf)

The third case study in this set
focuses on an innovative communications and social marketing campaign
called ‘Stamping Out Mental Health Stigma’. The Oxfordshire &
Buckinghamshire Mental Health NHS Foundation Trust’s communications
team produced this award-winning campaign to target the elimination
of discriminating behaviours towards mental health patients, their
treatment in the workforce and their access to opportunities. (Read
more http://www.article13.com/CBI/CSR_Case_Study_OBMH_Aug%2009.pdf)

The latest Article 13 CSR case studies
can be accessed from the Article 13 home page
(http://www.article13.com).
The CSR and sustainability case study archive is also a useful tool
for sustainability and CSR practitioners, containing a large range of
case studies within the categories of community, education,
environment, governance, new product development, strategy, supply
chain and workplace.

Will Aid is delighted to announce that its 2008 campaign was the most successful ever. Over £950,000 was raised from donations. The NSPCC has also received £54,000 from a legacy left by a Will Aid Will-maker, bringing the total to a fantastic £1 million. In addition, over £5.4 million has been pledged to the Will Aid charities and many Will-makers will have left legacies to their other favourite charities and causes.

The scheme will be running again this November and provides a fantastic opportunity for other charities to overcome one of the main barriers to achieving legacies – motivating supporters to actually make a Will. The Will Aid partnership would urge as many charities as possible to promote the scheme to their supporters as a way of generating legacy income.

Shirley Marsland, Will Aid campaign Manager, says:
“Whilst Will Aid
donations are shared by the Will Aid charities, people are free to make
a legacy to any charity they choose. So any charity can benefit from
the scheme. If you are a legacy manager wondering how to turn your
supporters’ good intentions to leave a legacy into a reality, then Will
Aid is a really effective prompt to encourage people to actually get on
a make that Will or add an all important codicil to an existing one.
The Will Aid partnership charities are pleased to be able to spread the
benefits of the campaign as widely as possible by offering this
opportunity to other charities. Will Aid can provide leaflets free of
charge for inclusion in supporter mailings and press releases for
inclusion in newsletters and magazines.”

Will Aid is run by a partnership of nine leading charities* and
recruits solicitors all over the UK who give their time for free to
draw up basic Wills. In return, the Will-maker is invited to make a
minimum donation to Will Aid (£75 for a single Will, £110 for a pair of
mirror Wills and £40 for a codicil).

Charities wanting
to promote Will Aid to their supporters and members should contact
Shirley@willaid.org.uk or phone 01460 271178 to order leaflets or
request a press release.

Article 13, the consultancy
and think tank focused on achieving real behaviour change in the CSR
and sustainability agendas, has released a new batch of case studies
profiling three organisations’ efforts to embed and integrate responsible
organisational practices in their mainstream organisational strategies. 
The organisations showcased in this edition are very diverse: 3M, The
Medical Fair & Ethical Trade Group and Oxfordshire & Buckinghamshire
Mental Health NHS Foundation Trust. 

3M, previously profiled
for its approach to product lifecycle assessments http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1312, also takes a leadership stance on education. 
The company will shortly launch its second web-based learning tool,
FutureWise, designed to engage children in sustainability and environment
issues.  As well as highlighting the complexity of sustainability
issues, 3M hopes to encourage the uptake of science, technology, engineering
and maths, thus securing its own business sustainability.

Read more…

http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1492

The second case study
focuses on the work of the Medical Fair & Ethical Trade Group (MFETG). 
The MFETG was established by a single individual, bringing along other
like-minded individuals within the Department of Health and NHS to promote
and facilitate fair and ethical trade in the production and supply of
commodities to the healthcare industry.  This group provides a
forum for consideration and building evidence bases for action on complex
issues including child labour, health & safety and workers rights. 

Read more…

http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1493  

The third case study
in this set focuses on an innovative communications and social marketing
campaign called ‘Stamping Out Mental Health Stigma’.  The Oxfordshire
& Buckinghamshire Mental Health NHS Foundation Trust’s communications
team produced this award-winning campaign to target the elimination
of discriminating behaviours towards mental health patients, their treatment
in the workforce and their access to opportunities. 

Read more…

http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1494  

The latest Article
13 CSR case studies can be accessed from the Article 13 home page (http://www.article13.com).  The CSR and sustainability case study
archive is also a useful tool for sustainability and CSR practitioners,
containing a large range of case studies within the categories of community,
education, environment, governance, new product development, strategy,
supply chain and workplace.

Article 13
are experts in business responsibility, typically in the areas of corporate
social responsibility (CSR), sustainability and governance.  Article
13 seeks to embed and integrate responsible business practices
in organisations by means of consultancy services, training, coach-mentoring
and thought leadership.

For further information
on these case studies or to have your organisation’s CSR initiatives
profiled, contact Jane Fiona Cumming on janefionac@article13.com or phone +44 (0)20 8840 4450.

New batch of corporate social responsibility (CSR) case studies

Article
13, the CSR and sustainability experts, have published a new batch of
case studies profiling the initiatives being undertaken by two members
of the Confederation of British Industries (CBI) to embed and integrate
corporate social responsibility in their mainstream business
strategies.  The CBI members showcased in this edition are: Barclays
and BMW Group.

Barclays has been selected for its financial inclusion programme.  By taking a long-term, partnership approach to improving access to banking, Barclays is achieving economic gains for its customers, the communities in which it operates and the bank itself.  Barclays believes financial inclusion is an area of key importance for the banking industry in the 21st Century, affecting developed as well as developing economies.  The three pillars underpinning the Barclays financial inclusion strategy are commercial sustainability, improving lives and promoting economic regeneration.  Efforts have focused on two areas: helping to reduce the number of unbanked people and improving access to affordable credit.  (Read more…)

The other company profiled in this batch of CSR case studies is BMW Group for its education programmes in the UK.  BMW has been supporting education and the environment by running a Discovery Day at Plant Hams Hall to demonstrate to students how wildlife and technology can co-exist, hosting school visits and work experience pupils, providing expertise in support of a specialist engineering college’s bid to become an Academy and acting as the ‘principal partner’ of the Lichfield Festival.  This approach to community involvement demonstrates CSR because it has been developed in response to stakeholder feedback, involves mutually beneficial partnerships and proactively addresses future risks to business.  (Read more…)

These latest CSR case studies can be accessed from the Article 13 homepage.  The CSR case study archive is also a useful tool for CSR practitioners, containing a large range of case studies within the categories of community, education, environment, governance, new product development, strategy, supply chain and workplace.

Article 13 is an expert in business responsibility, typically in the areas of corporate social responsibility (CSR), sustainability and governance.  Article 13 seeks to embed and integrate responsible business practices in organisations by means of consultancy services, training, coach-mentoring and thought leadership.

For further information on these case studies or to have your organisation’s CSR initiatives profiled, contact Jane Fiona Cumming on janefionac@article13.com or phone +44 (0)20 8840 4450.

DeviDoll founder chosen as one of the most inspirational women in ethical & sustainable fashion

In London Fashion Week’s Estethica guide for AW09, Matilda Lee
of the Ecologist, picked the top eleven most inspirational women
in ethical and sustainable fashion today and her list includes Sindhu
Venkatanarayanan, founder of DeviDoll.com. DeviDoll is an online
boutique which sells chic, up-to-the minute fashion; pure, organic
products for the body and exquisite soft furnishings for the home.

Along with Lucy Siegle, India Knight, Livia Firth and Dilys Williams among others, Sindhu was selected for her upfront image as activist cum retailer in the world of ethical fashion.  Sindhu has been part of Estethica’s vetting panel and also writes a regular blog (‘Curate Your Consumption’ : http://devidollblog.blogspot.com) about the intersection between sustainablility, style and fashion.

DeviDoll.com (www.devidoll.com) only stocks things which in some way benefit the Earth and its people, meaning every wearer of a Devidoll garment contributes to a wiser use of human and natural resources.

Says Sindhu, “DeviDoll’s most public face is the boutique but there is more to the brand because we are ultimately striving to make clear that the scrutiny of luxury goods’ consumption in today’s ecologically and socially aware society is often misplaced – we believe the consumption of luxury need not be conspicuous, selfish, thoughtless or shallow.  By making room in the ethical lifestyle space for couture and luxury, DeviDoll proves that being eco and ethical need not preclude being in vogue.”

DeviDoll is currently enjoying great success with its Spring Fling sale, partnering with sustainable fashion designer From Somewhere with huge discounts on international ethical fashion labels such as Mociun, Kelly B, Deborah Lindquist and Fin, many of whom are exclusive to DeviDoll.com.

Says Sindhu of the Spring Fling, “This is the very first time that DeviDoll has been involved in a venture such as this. I personally love From Somewhere and it is a great honour to partner with them as both brands stand for original, stylish fashion as well as involvement in the ethical fashion space. We are showing our commitment to keeping the flag of ethical fashion flying high despite peoples’ possible current financial constraints, and I most certainly don’t want cheap, fast fashion to seem attractive again.”

All DeviDoll clothes and furnishings are made from organic or alternative fabrics (such as hemp, soya, bamboo, modal, peace silk); benefit children and/or women in their production; help revive ancient handicrafts among local populations or are made from vintage or reused materials.  Every label eschews any form of animal cruelty.

DeviDoll is about to announce its Spring collection; details will be available soon.