
Who are we?
Alex, Ed, Sam, Tom and Lauren. Hi.
Between us we’ve explored every continent, and done almost every adventure sport on the site. Amongst other things we’ve been conservationists, tour operators, students, football coaches, travel agents, web geeks and waiters.
Now we are better known as the guys at muchbetteradventures.com.
Alex and Ed – Where it all began.
We’ve been climbing, skiing and surfing partners since meeting at university 8 years ago. Regularly we found ourselves in the pub with friends after an epic ride, surf or hike, talking about the next adventure. Where to go? Where should we stay? How can we make it count? Someone always turned out to have great suggestion. What if we collected these ideas in one place? The seed was planted..
It grew during our time on the road, on various stints meandering through China and South-East Asia, North and South America, and much of Europe. We were always on the search for new spots and often volunteering on local conservation and community tourism projects along the way. In between we would be working in various areas of the travel industry, asking awkward questions, piecing it all together and saving up to go away again.
We began to see the huge barriers to market faced by small operators, not for profit community or conservation projects in a travel industry dominated by big marketing budgets, large commissions and green wash.
Finally came the straw that broke the camels back. In late 2008 Alex was volunteering as marketing manager on a community tourism project trying to provide an alternative to deforestation in the little visited or cared for Chocó region of Ecuador. Meanwhile Ed was in the Alps working for a ski operator and becoming increasingly frustrated with the environmental impact of the industry, and the lack of interest in this from everyone involved.
It was time to put together everything we had learnt and let that seed put down some roots.
We have personally funded this website with our own savings, putting in some big hours at the computer and working part-time alongside. If we can get established, cutting costs and generating business for some of the amazing people and places we have unearthed, who are leading the fight for a sustainable future, then it will be well worth it. If we can encourage others to follow suit then that’s muchbetter still.
So far things are looking good for the project. We’ve just been joined by Sam, back from 6 weeks teaching football in Ghana after graduating with a Bsc in Sustainable Development….he’s one from the mould!
It may have slowed us a bit, but all this work hasn’t stopped us getting out there and living it either. Based in the Alps for much of the year, we’re still skiing, climbing, kayaking and cycling. If we are not having muchbetter adventures, how we can expect other people to?
Plans are already afoot for a global, overland, self-propelled research tour. Who’s joining us?
Why is this ‘muchbetter’?
We are collecting the world’s local adventure travel choices in one place.
When we find them, we invite them to be here for free, so you can get in direct contact with them, read latest reviews from travellers like you, and you both save money on commissions.
That’s why you will find adventure choices you won’t find anywhere else and we can claim to building the ultimate free resource for adventure seekers.
We exclusively support small independent businesses, community run projects, not for profits and charities who can’t normally appear on sites like this.
We make the most ethical choice easy thanks to our independent, unbiased sustainability vetting system. That way we reward commitment to sustainable practice, and incentivise others to follow suit. We even provide the advice and tools to help others get started.
Quench your thirst for adventure and help us build a world where your adventure sports directly support conservation and local communities.
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Much Better Adventures is an active member of Ethical Junction, learn more