This Christmas the serious ethical issues surrounding the Christmas tree industry are being brought to the attention of the public in the UK. The UK campaign is being lead by Fairwind, a leading fair trade retailer and importer and there are BBC documentaries and news items being aired on TV and radio in early December 2010. MAAssist is proud to be the first UK business, outside of the fair trade community, to financially support this campaign.
Fair Trees® – fair trade real Nordmann Fir Christmas trees
About 5 million Nordmann Fir Christmas trees are sold in the UK each year. But until now, very few people in the UK have been aware of the serious ethical issues behind buying these trees at Christmas. Although they are farmed in the UK and Denmark the seeds for Nordmann Firs are sourced from natural forests, mainly in Georgia.
Harvesting of the seeds in Georgia is carried out by hand under remarkably primitive conditions. The Georgian cone pickers climb up 30 metre high fir trees in order to reach the seeds. Until now, they have worked entirely without safety equipment and in 2004 two workers fell to their death during the harvest. Several accidents happen each year, but despite working in such dangerous conditions the cone pickers are usually paid such low wages that it is difficult for them to support their families.
A Danish Christmas tree grower called Bols Forstplanteskole is changing all of that. Bols source their own seeds from Georgia using fair trade principles, and in 2007 was awarded fair trade accreditation by Fair Trade Danmark – Bols is the only Christmas tree grower in the world with fair trade accreditation. In 2011 Bols will have full accreditation by the World Fair Trade Organisation (WFTO). Not only does Bols pay a fair wage and provide health insurance to the cone pickers but proceeds from the sale of Fair Seeds and Fair Trees® are donated to the Bols Xmas Tree Fund, a charitable fund based in Georgia.
The Bols Xmas Tree Fund aims to create awareness about and improve the terrible conditions under which the Georgian cone pickers live and work. The Fund provides the cone pickers with Danish-made safety equipment and ensures that the workers are instructed on safety. In addition, the Fund works towards creating proper conditions for workers and their families through financial support for hospitals, schools, books and health care.
MAAssist fundraising
MAAssist will set aside £1 for every claim with value received from 1st January 2011 for the Fair Trees® project.
MAAssist will also welcome support from any insurance clients who are willing to make a donation to the Fund. In return for such a donation, the insurance client will be able to use the Fair Trees® name in any corporate social responsibility and marketing promotional material.
MAAssist staff will also be carrying out various fund raising activities in 2011.
A team of tradesmen will go to Georgia in August/September 2011 to renovate the local school in the cone picking region of Ambrolauri.
Contacts – further information
If you would like to be involved in the Fair Trees® fundraising activities for 2011, or would like more information, please contact:
Teresa Owen, Fairwind
Email: t.owen@fairwindonline.com
Tel: 0845 196 0256
or
Paul Hayman, MAAssist
Email: Paul.Hayman@maassist.com
Tel: 01296 678100
Fairwind
This innovative company is owned and run by Teresa Owen. Fairwind is a thriving online business that is passionate about fair trade and providing affordable, quality fair trade gifts and accessories from around the world.
In 2007, Fairwind was shortlisted for an Observer Ethical Award and is a member of the British Association for Fair Trade Shops (BAFTS) – visit www.bafts.org.uk for more information.
Fairwind sells gifts, home accessories and textiles, jewellery, children’s toys, candles and garden accessories. To see Fairwind’s full range, or for further information, visit www.fairwindonline.com or phone 0845 196 0256.
High-resolution images of all products are available and in most cases also cut-out images – they can be downloaded from http://www.fairwindonline.com/resources.asp.
MAAssist
MAAssist Limited specialises in domestic building repairs on behalf of some of the UK’s largest insurers and property related markets, using its in-house construction company MABuild Limited, supported by a nationwide network of trade professional companies, creating an established Building Repair Network (BRN) and Control Centre function for its clients.
With its niche range of products and services MAAssist has consistently helped insurers and property portfolio managers to materially reduce their claims management, claims settlement and budgeted spend and expenditure, through correct building claims validation and delivery of quality building works.
And MAAssist’s ability to settle and fulfill buildings claims, and offer customers and clients a real choice in their preferred method of claims settlement, enables them to consistently deliver a positive claims experience. For more information please go to www.magroupltd.co.uk
Bols Forstplanteskole
Established in 1989 by Marianne and Lars H. Bols, Bols Forstplanteskole has always been an innovator in the Christmas tree industry. Although both Marianne and Lars were studying at the time, they were excited by the forestry industry and by the challenges of supplying top quality products with the right provenances.
Their first business trip was to Georgia, in 1989, to buy 8 tons of Nordmann Fir seeds. As Georgia was then still part of the USSR, it was a long, tough battle to get the seeds and have them shipped to Denmark. But it was the start of a minor revolution in raising the quality of the Christmas trees coming onto the market. Marianne and Lars were moved by the generosity and warmth shown to them by the Georgian farmers: “Even though they were poor, they invited us in and many of them remain close friends. They were also one of the main reasons why we continue to collect seeds from Georgia.” Another reason for continuing to do business in Georgia, despite the many obstacles, is that the Nordmann Fir seeds obtainable there are simply the best in the world.
Apart from providing a full-spectrum catalogue of plant and trees to a broad multinational market, Bols’ more recent initiatives include organic and fair trade products: www.fairtrees.co.uk
Fairwind is an active member of Ethical Junction, learn more