Nuts, Rice and Baked Beans Buck The Trend
Wednesday, August 25th, 2010To mark our Healthy Eating Fortnight (1) from October 18-31, 2010, Essential Trading commissioned further research into healthy home cooking ingredients.
This revealed some interesting trends in nuts, rice and baked beans….
Organic and ethical foods continue to find favour
Food industry specialist Helen Lewis (2) was commissioned by Essential to research further key trends in healthy, home cooking ingredients. Despite economic difficulties, Helen discovered sales of organic food are still three times higher than in 1999 and over 50% higher than five years ago with 88.3% of households buying some organic food. Fairtrade sales achieved 12% growth in 2009 compared to 2008 (source: Fairtrade Foundation) showing people are also still keen to make ethical purchases.
We’re Going Nuts!
From her research, Helen forecasts that UK nut sales will rise from £270.5m in 2005 to £473.4m in 2010 – and she predicts they could reach £847.4m in 2015. “I believe we will see a continued and marked growth in nut sales,” says Helen. “People clearly have a greater interest in nuts as a healthy snack and they are also using them in more home cooked, authentic Asian recipes,” she explains.
Highly Rated Rice
Rice is a ‘healthy carb’ so it’s no surprise it also enjoys healthy sales. “But what is interesting is the range of rice being consumed,” says Helen. “Wild, Arborio and Basmati are all examples of more adventurous varieties being enjoyed.” Helen believes rice sales overall will increase from £205.2m in 2005 to £368.0m in 2010 – and she predicts they could reach £553.3m in 2015.
Baked Beans a Firm Favourite
Baked beans remain one of the nation’s favourite foods with 81% of Britons buying them (Source: Mintel). “Finding baked beans in eight out of ten homes is no great surprise,” admits Helen. “However, what is interesting to see are the lower sugar, lower salt varieties like Essential’s fun, ‘pop art’ baked beans making their mark and enjoying increased sales as people select a healthier version of this firm family favourite,” says Helen.
Viva the Vegetarians!
“Vegetarian and vegan diets continue to prove popular and this trend is further fuelled by the growing number of ‘meat avoiders’ or people who have one or more vegetarian or vegan meals each week,’” explains Helen who predicts that sales are likely to rise from £698.5m in 2005 to £820.9m in 2010 and possibly as high as £1250.5m by 2015.
1) During Healthy Eating Fortnight, Essential is inviting people to enjoy a 20% discount across over 100 of its products at its participating high street retailers and www.ethicallyessential.coop.
2) Helen Lewis is a professionally trained and highly experienced journalist who has written and researched food and drink trends and categories since 2001. Helen’s time as Head of Publishing at leading market research company Reuters Business Insight (owned by Datamonitor) provided the experience and expertise required to write reports for numerous other research agencies during her time as a freelance analyst (2004 to date). As the managing editor and founder of www.foodanddrinktowers.com, Helen has access to numerous secondary resources as well as direct access to food and drink companies. Helen’s experience and contacts have helped her to value and forecast key food categories for Essential Trading.
Essential Trading Co-operative Ltd is an active member of Ethical Junction, learn more




