Article 13, the consultancy
and think tank focused on achieving real behaviour change in the CSR
and sustainability agendas, has released a new batch of case studies
profiling three organisations’ efforts to embed and integrate responsible
organisational practices in their mainstream organisational strategies.
The organisations showcased in this edition are very diverse: 3M, The
Medical Fair & Ethical Trade Group and Oxfordshire & Buckinghamshire
Mental Health NHS Foundation Trust.
3M, previously profiled
for its approach to product lifecycle assessments http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1312, also takes a leadership stance on education.
The company will shortly launch its second web-based learning tool,
FutureWise, designed to engage children in sustainability and environment
issues. As well as highlighting the complexity of sustainability
issues, 3M hopes to encourage the uptake of science, technology, engineering
and maths, thus securing its own business sustainability.
The second case study
focuses on the work of the Medical Fair & Ethical Trade Group (MFETG).
The MFETG was established by a single individual, bringing along other
like-minded individuals within the Department of Health and NHS to promote
and facilitate fair and ethical trade in the production and supply of
commodities to the healthcare industry. This group provides a
forum for consideration and building evidence bases for action on complex
issues including child labour, health & safety and workers rights.
The third case study
in this set focuses on an innovative communications and social marketing
campaign called ‘Stamping Out Mental Health Stigma’. The Oxfordshire
& Buckinghamshire Mental Health NHS Foundation Trust’s communications
team produced this award-winning campaign to target the elimination
of discriminating behaviours towards mental health patients, their treatment
in the workforce and their access to opportunities.
The latest Article
13 CSR case studies can be accessed from the Article 13 home page (http://www.article13.com). The CSR and sustainability case study
archive is also a useful tool for sustainability and CSR practitioners,
containing a large range of case studies within the categories of community,
education, environment, governance, new product development, strategy,
supply chain and workplace.
are experts in business responsibility, typically in the areas of corporate
social responsibility (CSR), sustainability and governance. Article
13 seeks to embed and integrate responsible business practices
in organisations by means of consultancy services, training, coach-mentoring
and thought leadership.
For further information
on these case studies or to have your organisation’s CSR initiatives
profiled, contact Jane Fiona Cumming on firstname.lastname@example.org or phone +44 (0)20 8840 4450.