Anokimobi launches ecoskin™ iPhone 4 cover with antibacterial protection

A new iPhone 4 cover made in the UK from 100% recycled material and containing Biomaster® antibacterial protection

Anokimobi, the UK product company behind a number of eco-friendly and innovative phone accessories has just launched the iPhone 4 ecoskin™ – a precision-made cover produced in the UK from recycled high grade plastic and impregnated with silver ions to reduce bacteria levels on mobile phones. 

The ecoskin™ features the same Biomaster® antibacterial protection technology used in hospitals after a recent Which Magazine report highlighted the potential for mobile phones to carry high levels of bugs.

Tom Tranter, Director of Anokimobi says: “Our existing e-pouch™ range of pouches and cases already addresses issues that our customers feel strongly about, being made from recycled plastic, organic cotton and bamboo.

“But we were surprised by what Which Magazine discovered about bacteria on phones and we have worked with the producers of Biomaster® to get this advanced hygiene technology into our products.“

The ecoskin™ continues Anokimobi’s tradition of being environmentally friendly as both the cover and its packaging are made from recycled materials and can themselves be recycled. Furthermore, the product, unlike virtually all its competitors, is made entirely in the UK thus also reducing its carbon footprint.

Tranter adds: “We know that as well as addressing their values and concerns, our customers want a great-looking and well-made product. We’ve ensured that the ecoskin™ is a superb fit and allows access to all the usual iPhone 4 functions;  it’s precision manufactured in the UK by the same company that makes components for Aston Martin.”

ecoskin™ key features

•        Manufactured in the UK
•        Made with 100% recycled high grade plastic
•        Antibacterial Biomaster® – Silver Additive
•        Precision moulded using the latest techniques
•        Packaging made from recycled materials
•        Available in range of 3 colours: pink/black/clear
•        Allows charging while still in the case
•        UV resistant
•        Low carbon footprint

Notes for Editors

Mobile phones and bacteria

A Which Magazine report published on 27 July 2010 stated: “Mobile phones can harbour on average 18 times more living bacteria than a flush on a gents’ toilet, Which? has discovered.”
The report can be accessed at:

http://www.which.co.uk/news/2010/07/how-clean-is-your-mobile-phone-221545

“Bacteria ‘lingers on the surface of a phone which could then be passed on to other people if they held the handset to look at photos or other applications”
Telegraph, 28th July 2010

“The findings from a sample of phones taken by Which Magazine suggest 14.7 million of the 63 million mobiles in the UK today could be potential health hazards due to bacterium levels.”
 Daily Mail, 30th July 2010

Biomaster®

To guard against germs and bacteria for the lifetime of the cover Biomaster® is added to the ecoskin™ material; the same silver based additive used for many medical devices and proven to decrease bacterial levels by up to 99.9%. Biomaster® is produced by Addmaster (UK) Ltd of Stafford. A detailed explanation and video of how silver ion technology fights microbial contamination can be seen at: http://www.biomasteradditives.co.uk/benefits

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E-Pouch ™ is an active member of Ethical Junction, learn more

Booking is now open for the second edition of BOOK OF GREEN, the paperback eco living directory, and the new BOOK OF GREEN iPhone App.

Due for release in June this year, the paperpack will have a print run of 60,000 copies. Distributed again in WHSmith with Permaculture Magazine and in Planet Organic’s London shops. Also by the well known Suma Wholesale, to their 3,500 health store network across the UK.  As well as by National Geographic GREEN magazine as a reader offer, not forgetting selected eco shops, sustainability centres, online stores & events.

Book of Green is a trusted A5 eco directory, full of green businesses from all sectors, available to the consumer for free. It provides low cost year long exposure nationwide and is a great opportunity for those wishing to reach the conscious consumer. 

 To be in Book of Green’s iPhone App ready for it’s launch you need to book by Feb 28th.  Free to download it will allow users to find their nearest green businesses across all sectors.  Users will also be able to search by category and alphabetically for companies with geo-location and ‘online only’ companies.  Advertisers can also feature in the App’s news and twitter feeds – providing free interactive exposure.

There are at least 1.75 million iPhones already in use in the UK.  With Orange, Tesco and Vodaphone having launched their iPhones over the last two months the new iPhone app provides multimedia exposure to an affluent growing market of iPhone users.

To appear in the Paperback and the App please visit www.bookofgreen.com to find the full details  deadlines and download the media pack for prices.