Helping towards Plan A

Eco Ezee are pleased to announce the successful roll out of an innovative new shoe box designed for  Marks and Spencer. The shoe boxes have been developed using Eco Ezee’s design and pulp manufacturing expertise supporting M&S’s desire to save on its use of raw materials in its product packaging. This is a significant part of its Plan A commitment to make it the world’s most sustainable major retailer.

The new packaging, when completely rolled out, will consume an estimated 1500 tonnes of recycled material every year producing approximately 10 million shoe boxes. Initially 1.5 million boxes will be produced for its womens shoe range autumn 2011.

Eco Ezee are proud and delighted to be a key component in helping Marks and Spencer reach some of its Plan A initiative ambitions of reducing the company’s carbon footprint and reducing waste to landfill,
as well as providing them with huge cost and time savings.

The new shoe box roll out was first announced in the Business Section of the Sunday Times, 24th April 2011, featuring an article about our company MD Natalie Barnwell. The article detailed the rise of the company from its early beginings with the Ezee Paint Tray, through the additions of its professional quality and sustainable Paint Brush and decorating tools range and the development of the packaging for
M&S.

Congratulations Natalie!!

Eco Ezee Limited is an active member of Ethical Junction, learn more

The 100% recycled card calendar has been ingeniously designed so that at the end of each month the user simply tears off the page and folds the pre-creased sheet into a branded CD/DVD card wallet, ideal for storing data or packaging a branded CD!

No part of the WowCalendar need end up in landfill as the small amount of left over card is easily recycled and the discrete metal screw that holds the calendar together can be re-used time and time again.  With a minimum order of just 10 units, the WowCalendar is ideal even for companies who are looking to send out a promotional desk item to a select few clients.  The benefits are enormous as the company’s brand will be sat in front of their clients for 12 months along with a powerful reminder of the brand’s environmental ethic.

The WowCalendar has been launched in perfect time for the pre-Christmas rush for brandable gifts and the Bradford based company is confident that their utterly unique concept will generate a huge buzz in the market.

wewow Ltd is an active member of Ethical Junction, learn more

Since launching the unique, eco-packaging solution in 2009, wewow have continued to work on the WowWallet concept to increase its sustainability and set themselves apart from the ‘green-wash’ bandwagon.  A life-cycle-assessment was a natural progression for wewow and essential to support their marketing to an increasingly ‘eco-aware’ industry.  An environmental consultancy were commissioned to undertake the assessment and the results have proven the sustainability of the WowWallet and the potential impact it could make upon the industry.

The research showed that the CD WowWallet makes a saving of 0.244KG CO2e per CD case, when compared to a standard jewel case.  Similarly, the DVD WowWallet reduces CO2e by 0.24KG when compared to a plastic DVD case.  This produces significant carbon savings of 244KG and 240KG respectively on a run of 1,000 CDs or DVDs.  Based on this evidence, it was concluded that 2803.7KG of CO2e could be saved if just 10% of the 115 million CDs sold in the UK annually were packaged in WowWallet packaging.  Similarly, 4884KG CO2e could be saved if 10% of DVD sales in the UK were packaging in a bespoke WowWallet.

The implication is clear; if the physical media industry is serious about reducing their environmental impact they must make a move away from traditional plastic CD and DVD packaging.  Products such as the WowWallet and other card-based packaging are cost-effective solutions and they are now proven to provide real carbon savings whilst still offering added value to a physical release.  Therefore, despite the economic climate, it is a realistic hope for the industry to make a real shift towards sustainable packaging.

wewow Ltd is an active member of Ethical Junction, learn more

In September 2009, wewow launched a unique design competition with the aim of promoting practices of sustainable design to students, graduates and product designers.  The Bradford-based company have today announced the winner of the design contest; Sun Park, a  student from Central St Martins College, London.

Sun Park sucessfully combined design flair with an environmental conscience to produce an innovative packaging solution for CD and DVD media.  Although the details of her unique design concept are being kept under wraps until the official launch of the CD/DVD packaging solution later this year, wewow have commented on the high calibre of this year’s entries;

“The designs we received this year have been outstanding and truly innovative.  Selecting the winning design was a tough decision as the five short-listed entries in paticular were truly exceptional,” commented Managing Director, Stuart Jones.

Entries were received from across the globe with a whole range of sustainable materials being utilized by the designers to produce eco-friendly packaging concepts.  Commendations go to Florin Alexa-Morcov from Romania for her design, ‘DisPlay.’  DisPlay transforms CD storage into a unique interior design feature whilst utilizing sustainable paperboard and water-based glues.  The outstanding finalists also included Andrew Rennie’s eye-catching CD packaging solution, Thomas Horwood-Luscombe’s CD/DVD mailer [pictured below] concept which provided a unique packaging solution for the rental industry and Sarah Young, the designer of an eco-friendly USB packaging concept.

The winning entry will be developed by Sun Young and wewow with the aim of launching the product at the end of 2010.

wewow Ltd is an active member of Ethical Junction, learn more

The Bradford-based company’s emphasis on sustainable media packaging has led them to develop a unique DVD case which is manufactured entirely from FSC accredited board and printed with vegetable based inks.  wewow is also working with a local printer to use alcohol-free printing where ever possible to print the bespoke cases.  The FSC accredited board was selected in order to ensure that the material used is sourced from a well managed forest.  Alternatively, customers can opt for a 100% recycled board.

The DVD WowWallet is produced from a single piece of board and features a durable DVD tray, which removes the need for a plastic tray glued within the case.  The case was developed in response to customer’s requests for a case which retained the eco-friendly credentials of the CD WowWallet and wowPak but was the size of a traditional DVD case and featured room for a booklet.

wewow are already working with a well known media company to supply DVD WowWallets for their upcoming project and are very excited about introducing the wallet to their customer base.

wewow Ltd is an active member of Ethical Junction, learn more

Appearing
this month on the shelves in WH Smith and Borders nationwide, new eco-living
directory BOOK OF GREEN is the most comprehensive guide for everybody to
genuinely and easily green their lifestyles.

With
the general public currently becoming more receptive to living a more
eco-friendly life, this completely free guide points the consumer in the right
direction – it includes hundreds of approved ethical providers in a wide range
of sectors including business services, health and beauty, home and garden,
green energy, travel, parenting and food & drink.  All the companies
in the directory are in some way mostly or completely environmentally friendly,
sustainable, fair trade, organic,  ethical and socially responsible.

Book
of Green is intended to show everybody how to easily reduce their carbon
footprint, live a healthy lifestyle and make  a personal positive 
impact on the environment by integrating truly ethical products and services
into their daily home and family lives.

With
an initial print run of 30,000, the guide comes in a handy A5 format and is
printed in vegetable inks on 100% recycled paper.  An online flip magazine
version is also available at www.bookofgreen.com 
 Book of Green will be available in WH Smiths this July, attached to the
front of Permaculture Magazine as well as distributed across the UK in high
street eco stores, online eco stores, and at events during the summer as well
as at the Eden Project and the Kent Eco Village, the Kent Show by The
Ecologist, July 17-19.

Book
of Green is co-founded by Sue Jueno (founder of Allthingseco) and Katie Keegan
(founder of One Green Earth),
 whose combined experience of 6 years in the eco/ethical business arena
has given them the experience, knowledge and contacts to create a guide for
green living which everybody can trust.

“Being
green is more than reducing the threat of climate change, it’s also about
ethical trading and personal health.  The companies found within Book of
Green provide solutions across all sectors through their products &
services to help build a positive foundation for your family’s future
generations,”  says Katie Keegan.

“With
credit crunch in mind and a passion for promoting green shoot businesses we
have made Book of Green extremely affordable to advertisers and free to the
public to show off exceptional companies that are solving environmental
problems and that will be leading us into the future,” says Sue Jueno.

Supreme Creations were awarded the BITC ‘Responsible Supply Chain’ Award by HRH The Prince of Wales at Clarence House.

Winners of the top Business in The Community Supply Chain award in this year’s Awards for Excellence, Supreme Creations has been showing the big boys how it’s done. The accolade recognises the company’s pioneering product development and commitment to creating secure working conditions and sustainable communities for its 2,000-strong workforce.

Guardian Article yesterday
Supreme Creations, the world leading
ethical manufacturer of reusable bags has been campaigning against
single use plastic bags for years. We have not just campaigned, but
provide a range of alternatives for promotional, retail and packaging.
We now offer the widest range of reusable bag alternatives in the UK.

Long
lasting reusable bags will strengthen your marketing message by making
it a positive one: environmentally friendly and extremely useful; two
excellent things to be associated with your brand.

Quick link to the largest range of bag styles, colours and options.

Call
0845 230 5996 or email kiran@supreme-london.com for the WIDEST CHOICE
OF ECO-BAGS FOR PROMOTIONS, RETAIL & PACKAGING & OUR LOW PRICE
PROMISE.

Sharing the environmental attributes
of the original WowWallet, wewow’s latest innovation can be produced
from FSC accredited stock or 100% recycled board and does not require
any matt or gloss laminate.  Furthermore, the wallet can be accompanied
by an FSC accredited booklet, with the option to use vegetable based
inks. 

More information on wewow’s range of
eco-friendly optical media packaging can be found at http://www.wewow.co.uk/wowwallet.asp

Support poor farmers to achieve a future free from hunger – cook up a Curry in aid of Find your Feet!

As the financial crisis deepens, the world food crisis is in danger of being forgotten. With nearly 100 million people already going hungry, it is essential that this does not happen.

However ‘quick fix’ solutions to the food crisis that look to increase food production ‘at any cost’ are unlikely to offer those most affected by the food crisis the opportunity to attain lasting freedom from hunger.

For the past 60 years Find Your Feet has been working with small-scale farmers in developing countries.

Our experience has shown us that, for the people we work with, farming is about far more than the production of food. It’s about stewardship of the land. It’s about stimulating the growth of local economy. It’s about farmers feeling that they have a voice in their community and that they have skills to offer in building a better future for that community.

By the end of 2009 Find Your Feet aims to train 21,400 farmers in Malawi and India in farming practices that build on their knowledge and skills, that enable them to feed their families all year round and that conserve the natural resources on which their future food security depends.

We invite you to join us in achieving this goal by holding a Curry evening in support of our work over Christmas or New Year. We will provide you with a great fundraising pack and all the support you need to make your evening as fun and easy as possible.