Innovation To Recycle Some of the 30 Million Tonnes of UK Street Rubbish
Tuesday, August 26th, 2008First Recycle Bin Made From Recycled Materials
A new innovation has been launched to help increase recycling of the 30 million tonnes of rubbish generated in UK streets each year1. Of this, it is estimated that at least 50% is recyclable and currently less than 10 % is being recycled. TV Producer Matthew Bird often reached home with a drink can, plastic bottle or free newspapers before finding somewhere to recycle them, this frustration led him to develop his own solution – The Greenie.
The Greenie is a split rubbish / recycling street bin; one half is for rubbish and the other for recyclable materials – sounds like a good idea but split bins have often lead to confusion and people don’t use them properly. The Greenie however, is clearly labeled bin and hopes to change this. The Greenie is also a European first as it is itself made with recycled materials. The adaptable tops allows local authorities to synchronize their ‘on the streets’ collection with other collections making The Greenie the most multi-functional bin on the market.
The Greenie makes great financial sense with the rapid rise in landfill costs – set to double in the next three years – the bins will not only provide a benefit to our environment but also to Public budgets. A recent consultation paper from Defra found that more than 95% of respondents thought that public recycle bins should be readily available.
Hugh Smith from London Remade said: "We think The Greenie is perfect for recycling on the go. More and more people are recycling at home and they should be given the facilities to recycle when they are out and about. It is fantastic that Matthew has designed the bin using recycled materials – it is the first of its kind in Europe and we look forward to seeing them popping up all over London." Matthew Bird said: "
Much to the delight of all my family and friends I can now talk rubbish for hours! "
The London boroughs of Camden and Lewisham will be piloting The Greenie from August this year. Anyone who thinks that this simple, clever, innovation should be available on their street can visit www.recycle-rubbish.co.uk and sign the petition. The Greenie even has its own Facebook page for those keen to make friends with this initiative.
About Matthew Bird
Matthew, 49, has produced TV Drama for the last twenty years, working on such diverse programmes as Linda Green, Anna Karenina and The Lakes, and most recently Plus One, a new Channel 4 comedy.
As a TV producer Matthew has learned a lot of skills that are transferable to the recycling industry. His interest in alternative systems for public place recycling originally started on filming trips abroad. But it is as a father of three children that his interest in the environment has really grown.
Having won a place on an Enviro-Entrepreneurs Course in 2005 Matthew went on to conceive The Greenie and since then the Bin has been in development, going through several different formats and is now ready for a general release.
About London Remade
London Remade is a not for profit company working to develop and improve waste management, recycling and green procurement in the capital.
London Remade delivers the Mayor of London’s Green Procurement Code, a free support service for London based organisations to reduce their environmental impact through responsible purchasing.
London Remade delivered the Enhance programme for the LDA from October 2004 to March 2008, during this time London Remade supported over 250 businesses to enter the green economy including the administration of the Enhance Capital Grant Scheme under
which Matthew was award £20,000 for the development of The Greenie.