Oromo Coffee Enterprise goes Direct Trade!
James Purnell, Secretary of State for Work and Pensions, launched the latest Lorna Young Foundation venture, saying “This is a unique initiative that could make fair trade even fairer – and the coffee tastes great too!” Backed also by the Bishop of Manchester, the former Lord Mayor of Manchester, Afzal Khan, and Muslim and Christian faith groups, we are working with recently settled refugees from the Oromo region in Ethiopia who contacted the LYF for ideas on how to set up a self-help project, rather than rely on benefits.
With our support, the Oromo community (who have legal residential
status) have now created a direct trading ‘community to community’
social enterprise – ‘The Oromo Coffee Company’. As the birthplace of
coffee, the Oromo region of Ethiopia provides some of the finest
quality beans in the world. This direct trade initiative will cut out
middlemen and ensure an even greater level of profit for smallholder farmers than would be possible
just through Fairtrade.
James Purnell was aware that we have come this
far with no funding — just a lot of good will — and backed our appeal
for sponsors. He added: “The Oromo Coffee Company has been set up by a
group of people who have said quite clearly that they want to
contribute to society and to help smallholders back home at the same time. And this
is an outstanding example of what can be achieved when people work
together to develop their different skills in an innovative way…I will
certainly be asking whether this coffee could be stocked at the House
of Commons in future.”
This exciting new venture is being assisted by Bolling Coffee, a
Yorkshire based family-owned roaster, which has generously agreed to
support the OCC with roasting and packaging of the coffee. There has
been a huge amount of interest from retailers and the public, and the
new Fairtrade certified range of coffees will be available in May 2009.
Garedew Yadessa, one of the Oromo community leaders, emphasised the
importance of this self-help initiative: “You can already see what a
difference this project is making to the morale of our community. We have been living here with very little, with very low spirits. It
has been really excellent to be able to work with the LYF and Bolling
Coffee, and to get advice from Tameside Council. We believe that we
can teach British people a lot about coffee heritage as well as working
hard ourselves – and in doing so, we are helping the smallholders back
home.”
How Can YOU Help? Get Practical!
- Contact the LYF to place an order for the OCC’s coffee for your business/ community group/ workplace/yourself
- Provide some ‘in kind’ support – individuals with skills such as
business mentoring, PR/ Marketing and financial expertise are very much
needed by the enterprise
- Make a donation to the LYF in order to support the project/ sponsor the OCC
Contact us now on 07538 690072 or 07944 979721
What is so different about the LYF?
We will work with any smallholder farmers in developing countries who
need help with business and marketing support and learning. We are a
registered UK education charity that seeks to level the playing field
for smallholder producers, so that they can compete fairly in the
marketplace. We are all about empowerment in action – we aim to assist
producers to make the transition from being providers of raw product to
becoming managers of their own businesses, building their
commercial/marketing skills and helping them to develop local brands
and add value to their products.
Who Was Lorna Young?
The Lorna Young Foundation (LYF) is named in memory of Lorna Young, a
marketing specialist seconded from Equal Exchange to be the first Sales
and Marketing Manager for Cafédirect. She was a driven and dynamic
Scotswoman who secured the first supermarket listings for Cafédirect
products, and almost single-handedly took Fairtrade coffee from the
margin to the mainstream. She saw the need for smallholder farmers to
be able to gain the skills and confidence to break into their own local
and regional markets, as well as internationally. Lorna died in 1996 at the age of 44; but her name, and her fierce
commitment to championing the cause of producers, live on through the
LYF.