Join Ethical Junction
What is Ethical Junction?
Ethical Junction (EJ) is a not-for-profit Community Interest Company that is developing a dynamic network of ethical businesses, community organisations and individuals. It exists to promote ethical enterprise, both charitable and entrepreneurial, and lifestyle - with the aim to grow ethical practice within society and the economy. At present the network comprises 1,300 organisations who share this common goal.
EJ supports these organisations and is impartial, politically and economically. EJ defines and promotes high standards of ethical behaviour and above all EJ is inclusive, welcoming and aims to grow through these principles rather than by aggressive competition.
Why should an organisation join Ethical Junction?
Becoming a member of Ethical Junction is a commitment - a commitment to operate according to considered ethics. Joining Ethical Junction is an opportunity for an organisation to display their intent to operate in an ethical manner.
Members using the Ethical Junction logo in their website and other stationery visibly demonstrates their commitment to ethical practice.
What are the benefits of membership?
In return for their commitment Ethical Junction offers members the chance to promote and grow their business through the network. With approximately 56,000 visits to EJ’s websites per month, and with a Google Page Rank of 6/10, members will dramatically increasing their web presence and Google ratings.
In addition, all members have access to Ethical Pulse, Ethical Ads and can search through the EJ database. Other benefits include opportunities for discounted advertising and partnership in national marketing campaigns and niche magazines. For example, a free basic listing in the planned Ethical Junction ‘Ethical Consumer's pocket guide to eco, ethical, sustainable shopping and lifestyle’ (to be published later in the year), discounted exhibition stands at niche and mainstream events across the UK as part of the Ethical Junction Pavilion, plus an Ethical Junction Online Forum making it even easier to keep connected with other members.
Ethical Pulse
Ethical Pulse is an online news and information resource. It is mainly populated by Ethical Junction members’ news - anything that they wish to communicate about their organisation. Stories are posted online and promoted to the public, EJ members, other organisations and journalists via email bulletins (currently sent fortnightly to over 7000 readers), RSS feeds and general traffic to the site.
Ethical Ads
’Ethical Ads’ is an ethical advertising facility that gives members the chance to heighten exposure of their products and services. It is available exclusively to EJ members and the ads are displayed only on sites within the Ethical Junction network.
What is EJ’s Ethical Policy?
EJ focuses on the following six core principles:
- Active care for the environment
- Responsible, fair and sustainable trading practice
- The avoidance of short term business practice that cause long term damage
- Equitable, non-exploitative employment practices
- Equality of opportunity and promotion of diversity
- Socially responsible activities
In building its Network EJ invites organisations to measure themselves against these principles when they apply for membership.
Explore the Network, learn more about its members and find out how your organisation can benefit from membership.
