ethical junction

About SodaStream: SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world. SodaStream launched in Selfridges this July. Marking the launch into one of the world’s most high profile retailers, SodaStream installed a plastic bottle bin which contained the same number of plastic beverage bottles consumer by an average London family over 4 years.