BrightKidz (Safe Kids Walking Ltd)
BrightKidz is a social enterprise selling high visibility, fluorescent, reflective clothing and accessories for children. Their flagship product is their own range of UK manufactured BrightKidz stylish fluorescent, reflective waistcoats and bags in a range of colours such as fluorescent pink.
They offer a wide range of 'high vis' products for children and adults as well as products and information to promote walk-to-school and sustainable transport initiatives such as the 'Walking Bus', 'Park and Stride' and cycling.
Apart from their 'high vis', they also offer their 'Green Collection'; a range of eco-friendly promotional products such as recycled pencils, pens and bags for events and campaigns.
As a common ownership co-operative and social enterprise all income from sales is used to cover costs and support their campaign work to promote walking to school, sustainable travel and the 'be safe be seen' message.
Ethical and Environmental Policy
Our aim is to promote walking to school and high visibility clothing for children. All the products we sell are to support these aims. All income from sales is used to cover costs (including salaries which aim to be fair industry equivalents).
Safe Kids Walking Ltd is the legal name and is constituted as a common ownership cooperative and company limited by guarantee without share capital. This means no profit is distributed; it all gets ploughed back into the organisation to support our aims and no individuals own the organisation.
We always consider the 'triple bottom line' in our long term strategy and day-to-day activities to achieve financial strength, environmental impact and social impact.
We have an equal opportunities policy in force, offer family-friendly employment opportunities (part-time and term-time opportunities, flexible around family/care needs), have an green office policy (reusing and recycling paper, refurbished IT purchasing policy, as shown on our website) and work travel plan (prefering public transport for work travel, as shown on our website).
We have a wide product range and try as much as possible to source from UK suppliers where we can personally visit the factories regularly and be sure conditions are good. Most of our products are UK made for this reason and with the added advantage of reduced transportation. We do offer some products which are sourced overseas to enable us to offer a low-cost 'high vis' product (in effect to make it accessible to all) but always try to offer a locally made option as well.
By promoting walking to school we are helping children to be fitter, happier, safer, more aware of their neighbourhood and live in less polluted environments. By promoting and providing attractive products to make children more visible to drivers we are helping to increase usage and reduce child road casualties, which are statistically higher in deprived areas.
We also provide an information service through our website, e-newsletters, events and informally by phone to help parents and schools understand issues such as how to promote their own schemes and get funding. We have also worked with funding organisations, such as ACRE to help identify groups which need the funding support on offer.
We have received several awards for our work including an Impact road safety award for our educational and campaign work with schools and we were shortlisted (final 10) for the Women in Ethical Business Awards 2007 by Triodos bank.
Social Networks
BrightKidz (Safe Kids Walking Ltd) is listed in the following categories
Family Services / Family ProductsClothing & Fashion / Accessories
Transport / Cycling Products, Services, Info
