Much Better Adventures
The global directory of local, ethical adventure choices. We are collecting the adventure world's favorite local accommodations, guides, tours and holidays in one place, where you can find and contact them direct. It’s a uniquely free, fair and independent resource that unearths travel choices you won't find anywhere else and is designed to support small ethical businesses, not for profits and community tourism. Get involved - suggest great places you have been and win prizes.
Ethical and Environmental Policy
Much Better Adventures is a specialist adventure sports travel website putting adventure seekers in direct contact with recommended local providers. We are working in collaboration with leading names in the sustainability and travel sectors to tackle 3 problems:
1) the time, difficulty and expense faced by small local businesses trying to compete online,
2) the resultant difficulties faced by independent adventure seekers wanting to find and book with them,
3) the widespread problems of greenwash and ‘green fatigue’ among both consumers and industry.
Stage 1 launched officially in Jan 2011:
Features the adventure travel directory; holiday discounts; traveller reviews, the grapevine; monthly adventure magazine, muchbetter ambassadors and the ‘Join Us’ campaign to encourage community suggestions - uncovering those great travel choices that you otherwise struggle to find.
We reward the most committed ethical businesses with more exposure on the site at no extra cost, and offer a sustainability consultancy developed in partnership with Sustainable Travel International.
Stage 2:
We are now working on advanced technological solutions to increase the market reach of our members, and to innovate the customer research and booking experience in a sector of the travel market that is notoriously disjointed and difficult to navigate. If we can make it easier for people to take ‘muchbetter’ choices, we think they will.
We are also developing an integrated sustainable adventure shop where you can buy ethically sourced and innovative sports equipment, clothing, and accessories.
Stage 3:
Well, that would be telling. When the time is right, no doubt you will hear about our plans!
