ethical junction

Join a family of four in the UK, as they set about challenging themselves to creating zero waste!

We know that the amount of rubbish we generate in the UK is a serious problem. Landfill space is running out, incineration can lead to toxic fumes being released, we dump many items that still have useful life in them and ship many items to China.

For years, we like many other households, have been throwing away one or two bins worth every week of rubbish, but in recent years we’ve become more aware of the impact this is having on our environment, wildlife and our health.

Freak weather, climate change, air pollution and species becoming extinct are all symptoms of our wasteful Western lifestyle.

On our site we share information and empower one another with practical, workable and realistic goals. Together we can begin to feel optimistic and inspired to make positive changes.