ethical junction

You might imagine a scientist, a green business person, or an activist to be the face behind a blog on environmental issues. But an English professor? That was Jeff McIntire-Strasburg's "real job" when he started sustainablog in July, 2003. It was a learning experiment, and learn he did! Since sustainablog's beginnings as a completely independent effort born out of passion for creating a greener world, sustainablog has grown into one of the most recognized blogs on the web for information and analysis of all things green: business, activism, science and technology, politics, culture, and lifestyle. After six years as a content hub, sustainablog has now expanded its offerings: in addition to the wide range of content for which the blog is known, you can now also shop for green products. We've partnered with SEO consultants JB Web Analytics to offer you a wide variety of goods, as well as the information you need to make informed choices. In many cases, you'll even be able to compare prices, and find the best deals on products that help you lighten your environmental footprint. Our values While sustainablog is a for-profit venture, it's run by people who know we can't continue to do "business as usual": we all have to take responsibility for our impact on the planet, and make choices that both enhance our lives while preserving natural resources and services for future generations. We sell green products; we don't think that's nearly enough, though. So, even as we present a variety of goods for sale, we'll always let you know the greenest choices available (even if those choices involve not buying a product). We'll work to ensure that everything you find in our store is really "green," rather than "greenwashed." And we'll donate a portion of our profits to theDancing Rabbit EcoVillage in Northeastern Missouri, because we know that the radically sustainable lifestyle this small group of people lives needs to be emulated.